Considering Google’s global reach as a search engine, it would be sensible as a business owner to tap into one of its most sophisticated online resources, Google Advertisements or also known as Google Ads.
To put into perspective just how pervasive Google’s search engine is, data gathered in July 2018 indicated that within just one minute users conducted over 3.5 million searches globally on Google.
That is a staggering number of inquiries in a very short time. Google’s Ad program allows business owners to set up customized online advertising to leverage that statistic to drive traffic and potential sales into their own business website.
With that said, Google Ads has been proven to be an invaluable tool for many businesses in their digital marketing plan. As information is becoming more and more accessible online, people have opted to seek out their needs and make purchases online.
Read on for more benefits of Digital Marketing.
What is Google Ads?
Google Ads is Google’s proprietary online advertising service that allows you to create ads that are tailored specific to your business. The ads are offered on a pay-per-click (PPC) system, where you only pay when your ad is clicked on.
In addition, Google offers a variety of options for customizing the visual look of your ads, flexible pricing options and wide range of statistics to help you keep track on the status of your online advertisement.
Advantages of using Google Ads
Google Ads offers the service on a pay-per-click basis where you only pay when your ad is clicked, someone views your video, or contacts the business information you listed on the ad. Meaning that listing the ad itself is essentially free.
This method makes it an attractive option ranging from small home businesses with limited budget, to large corporations seeking to reach global audience. In addition, the pay-per-click system provides real time feedback so you know that your ad is indeed working.
By using Google Ads you are leveraging Google’s massive online presence to reach audiences that are otherwise limited by conventional advertising.
This is an invaluable resource that serves many purposes such as directing new visitors to your website, increase online sales, or market your products to potential customers overseas.
When you create your online advertisement through Google Ads, you get real time feedback when someone interacts with your ad via the pay-per-click system. Conversely this means that you also know when your ad is not optimized enough for online engagement.
With that information, you can then refine the keywords to be more precise to optimize both the SEO and rank better on Google’s algorithm.
As the leading digital marketing agency in Bali, Island Media Management delivers tangible results to improve our business partners.
We have a dedicated team of specialists who are capable of executing Website Development, Website Design, SEO Services and Social Media Marketing to meet and exceed the standards of the growing demand of digital marketing.