Instagram has grown over the years to become the second most popular social media platform available t
oday.  Its more than 500 million users have uploaded over 95 million videos and photos that have received over 4.2 billion likes.

Visual content is one of the most effective and easiest ways to communicate ideas. It is also the most popular type of content available online. It is therefore not surprising that a single post on Instagram can garner hundreds of thousands of likes. Some posts even get millions of likes.

What’s the big deal?
Likes on Instagram work just like likes on other social media platforms. Brands can leverage this by turning people who like their content into followers. Likes are a great way to build engagement over the long term. They offer you the opportunity to grow your community on Instagram.

The science of getting more likes

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You don’t have to be a celebrity or affiliated to one in order to get big numbers for likes on your account. You can achieve more engagement with your target audience with the following tips:

Put serious thought into the content you post
This goes without saying. Ensure that your content is not only the best looking, but also the most interesting you can find for your feed. Vary your content and ensure that it is unique. You may want to make use of some of the apps available on Instagram such as Hyperlapse and Boomerang for even more impact.

Pick your words carefully
Instagram isn’t just about images and videos. Words also count for a lot. Instagram allows you to include a caption to go along with your video of photo. This is a great advantage for brands trying to promote their content. It allows you to tell a story.Keep your story short and engaging. You can try asking questions. This is one of the best ways to get users talking and jumping in with answers and comments.

Be careful with hashtags
Technically, hashtags are designed to separate words in posts. While it may be tempting to create your own hashtags, it may not be very wise. Use the most popular hashtags instead. Choose them wisely to ensure that the meaning of your post is clear.

Include a location tag
Adding a location to your post will make your post easier to find especially for your local audience. This will increase engagement.

If you would like to know more about how to increase your reach on social media or in other sorts of digital marketing, please contact us.