Ever wonder why people nowadays use email marketing as an effective strategy to update their clients on any news? It doesn’t take days for us to explain why it is such an integral part of online marketing these days. In fact, it can drive a lot of leads to the business. Wondering how and why? Check out our explanation below:

email marketing

Conversion: When we talk about marketing, the first question that pops in our mind is how to convert our effort into leads. Do you know that email marketing actually converts higher than a search engine or social media platforms? The deal with email marketing is that you will be able to understand who exactly will read your campaign. You can send it in different timings with more focus content. Making your target even more exact compared to other platforms.

Reach: 95% of online consumers got access to email at least once a day. As these people opt-in for the email, you are most probably, one of their favorite companies. This is why email is such a powerful tool to use compared to other channels out there. Just make sure that your content is engaging and interesting. You want to make sure that your email is not ended up becoming a spam.

As email marketing is nearly 40 times better than Facebook and Twitter combined when it comes to leads, make sure that your email marketing sets up properly. Don’t miss the chance to make it personal by congratulating birthday or just adding the names in the email header. Creating content that is fresh and engaging is something that we have been doing here in Island Media Management. Check out our website for more info.

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