When you are building a new blog post, a new SEO strategy, a new page or even a whole new website, you think about everything: metrics, numbers, backlinks and images but won’t even think about the customer loyalty who are the primary consumers of the content.
These are crucial.
What are the advantages of customer loyalty?
Loyal Customers generate a higher ROI
Focusing on your existing customers is easier than generating new leads.
Loyal customers are already familiar with your brand, the quality and their personal experience they had with it.
They know what you have to offer and are content with purchasing your product or service.
If you focus on a new prospect, you start all above the sales funnel and need extra money to make the first conversion.
You need to introduce yourself to the customer, make them interested with your offer and your brand, and finally, you need to convert them.
Meanwhile, your current customers that has already done these things and experienced any service that you offer only needs to convert one additional time.
That saves you a lot of money and time.
Loyal reviews boost your SEO.
A happy customer is a loyal customer!
They like to show you that they are happy, but they need your help. Sometimes, it would be difficult to speak directly.
And sometimes, they want to show the world that they are the happiest person in the world after experiencing what you gave to them!
Give your customers an option to give their opinion about your company. In an easy way, do not complicate them!
This is why you should implicate a review boost strategy. Manage these reviews personally and thank your customers for filling in. After this, it will help your local SEO.
Other perks of having reviews, 91% percent of the 18-34-year-old consumers trust online reviews as much as personal recommendations.
SEO boosts your customer loyalty and vice versa.
70% of the customers need to buy three products, after these purchases they would say: I am ‘’loyal’’ to your brand.
Your consumer can find your website easier and knows the way. In the end, doing SEO and customer loyalty together will improve your overall SEO performance.
How can u create more customer loyalty?
Bear in mind that this is not about one sale, this is about a whole customer cycle.
When a customer has a new interest, which includes the theme of your brand, then there is content needed!
By linking customer loyalty and SEO, marketers can set up a strategy with their agencies and make a perfect combination between customer retention and building a higher lifetime value.
You need help to make a perfect combination between your SEO and customer loyalty? Don’t worry, we are here to help.
Contact us, and we are more than happy to help you achieve your branding success!
Over the years, as the leading digital marketing agency in Bali, Island Media Management has developed many successful branding strategies with our partners. Together, we successfully achieve the desired goals and outcome.