As hotel owners, you’re constantly looking for ways to refine your hotel’s marketing strategy. One of the rising trends in digital marketing is content marketing. However, it is more than just a trend, it’s a plausible option for you to stand out amongst your competitors.

 

content marketing strategy for hotels
Example of Content for Hotels | Photo Credit: Elina Sazonova

How Does Content Marketing Works?

First, we need to define what content marketing is.

The US-based Content Marketing Institute defines it as “a strategic marketing approach that is focused on creating and distributing valuable, relevant and consistent content to attract a clearly-defined-audience.”

With that definition, we can deduct that content marketing revolves around the creation of targeted, purposeful content to attract a specific audience. The most important part is to provide your audience with informative and engaging content that establishes credibility and promotes engagement between your hotel and your potential guests – and what better way to engage your audiences, than by packaging your content in a storytelling way.

 

content marketing strategy for hotels
Create a Story from Photo | Credit: Chelsea Gates

Hotels Content Marketing Distribution

The plan with content marketing is to craft content and deliver it in a way that would promote a lasting engagement with your audience – in this case through storytelling.

For example, if you are running a hotel that promotes healthy lifestyle choices, then you should craft a digital marketing strategy for your hotel and content such as blogs, topics, and social media content that reflects that motive. Perhaps you can share healthy recipes, blog topics on how to live a healthier lifestyle, and other similar topics. The combination of these narrative elements will form a lasting image of your hotel that your audience can identify with.

Depending on the size and scale of operation of your hotel, content marketing may or may not involve a dedicated marketing team or maybe even a small group of talented individuals. Regardless, we hope that this article has given you some insight as to what content marketing entails.

Are you a hotel owner? Or perhaps you’re looking to increase the traffic or revenue to your business?

Consult with our specialists at Island Media Management, our team consists of experts from different fields and backgrounds to help tailor the strategy and execution to fit your business needs.