Brand Communications

After you have a clear strategic brand positioning, it’s time to develop the communications that will resonate with your key audiences, customers, employees and other stakeholders. A communications matrix is a document that defines these key messages and provides guidance on how and where to deliver them.

Why Develop
a Communications Matrix?

Communications Matrix

A strong brand often has several unique and compelling messages that interest or delight their customers. A communications matrix ensures that these key brand messages are clearly defined and customized for each audience segment. This allows for consistency across a distributed marketing team and provides guidance for third-party advertising agencies. The communications matrix will be used in conjunction with your advertising budget and business goals to develop a media plan.

How Do
Communications Plans Work?

Communications Matrix

We’ll talk with you regarding your perceived key audiences and then develop audience personas to help personalize these audiences. We will work together to determine which unique selling points of your brand resonate most with each key audience. The result is a multi-dimensional matrix of messages that should be delivered to target audiences throughout their journey with your brand.

Why
Island Media Management?

Communications Matrix

What we do works, and we understand that every business has hopes and dreams, along with the realities of budgets and deadlines. Maximizing the effectiveness of your communications allows for increased growth, increased profitability and increased opportunities for reinvestment.

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