"Category: Social Media"

Have you heard of Instagram’s latest update? The app recently announced that they will be fighting against fake followers, fake likes, and fake comments. As more and more brands and influencers use Instagram as a platform to sell, more accounts are using third-party apps to deceptively grow their number of followers in order to increase […]

Feeling lost with the constant change in the Instagram algorithm and all the newest updates? Here is a complete list with all the latest Instagram updates you should know about, and how to use them!   Instagram Alerts Users When Friends Are Online Picture by digitaltrends.com Instagram now shows when your friends are online. It […]

Digital Marketing is continuously changing. A digital marketing strategy is required for every well-working business. The question “is a website or social media better for my business?” is asked more often than you can imagine. If you are running a business within hospitality industry, you should check our tips on Digital Marketing Strategy for Hospitality .  […]

Many people are still not aware of the benefits of digital marketing. When use in companies, small or big, digital marketing can help the businesses grow  their revenue and well-prepared while compete with other competitor. Google confirms in a study with IPSOS Hong Kong, that companies have a 2.8 times better revenue growth expectancy when […]

Digital marketers often come across these two terms, Reach and Impressions. Of course, most know that both of them are separate concepts, but not everybody knows exactly what the difference is. People tend to misinterpret and get them mixed up. Perhaps you may also ask which one to focus on and which one will be […]

With the rise of social media and the significant impact it’s playing on the marketing world today, it’s time for social media marketers to sit up and consider the endless possibilities these social media platforms can offer for any marketing campaign. However, let’s look at this realistically. While opportunities are visible, social media marketing is […]

The booming social media platform Instagram is now more than just Facebook’s younger sibling. It has become a digital marketing tool that has been questioned whether it is just a fad or is here to stay. With an astonishing 800 million monthly users, Instagram is here to document life’s precious moments in tiny effortless posts. […]

Have you ever thought about connecting with powerful social media influencers to boost your hotel business? With a well-planned strategy, Influencer Marketing for hospitality is a potential channel in a world where digital marketing is taking over the traditional marketing methods. At Island Media Management, our supportive team is ready to deliver tailor-made Influencer Marketing […]

Welcome back to running through the benefits and downfalls of purchasing Facebook Likes for your hotel business! On our first part of the blog, we discussed the first approach to this unethical strategy. If you haven’t caught up, you can find the link to part one of the blog here. Before we go ahead, we […]

With the growing influence of social platforms in the travel industry, hotel marketers are beginning to become aware of the immense value of earning a legion of “Likes”: on their Facebook page. “Likes” have become the new currency of social approval – the iconic system sends to mass users an instant signal of popularity that […]