How to Optimize Your Social Media Advertising Campaign

When social media platforms were invented around a decade ago, there weren’t many competitors, and organic social media marketing was relatively easy. However, social media is now a busy place. […]

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What is the 360 Digital Marketing Approach?

There is always something new in the world of marketing, and the 360-degree marketing approach (or known simply as 360 marketing) is a strategy that builds upon past strategies, such […]

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How to Choose the Best Content for Instagram Ads

It is now easier than ever to advertise. If you spend a lot of time online, particularly on social media platforms such as Instagram, any business’s message can be delivered […]

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Latest Update on Social Media Trends in 2020 and Beyond

Every year, social media specialists around the world collect data and reflect upon possible trends that will happen in the coming year. As it turns out, this year in 2020, […]

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What is the Facebook Algorithm and How Do You Work With it in 2020?

The social media behemoth that is Facebook has an undeniable presence on the internet. It’s 2.5 billion active monthly users are a testament to its influence on the web. From […]

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How to move your business online during the Covid-19 Pandemic

Moving your business online during the Covid-19 Pandemic   The Covid-19 pandemic is forcing businesses to consider how they conduct business online. Traditionally offline businesses have been particularly hard hit […]

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Building Brand Awareness with Strategic Social Media Management

Brand awareness is not a one-time event. This is why marketers refer to building brand awareness, rather than simply creating brand awareness. Brand awareness is constant progress and is never […]

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How to Use Hashtags on Instagram Effectively

Hashtag used to be a controversial thing back in 2007, as many people found it distracting and unnecessary. However, people began to appreciate its technical use as well as its […]

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Covid-19 Update & Tips from Island Media Management

  Over the past few days, we’ve had several clients email and call us to ask what we are doing to deal with the impact of COVID-19 here at Island […]

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Best Online Advertising Strategies with Optimal Results

The world of digital marketing can be a little overwhelming for first-timers, as there are a lot of different platforms and channels that you can use to execute online advertising […]

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