Win at Writing in the Digital Age: A Prelude to Copywriting in 2020

A copywriter’s dream is to see one’s copy featured on the first page of the search engine results page (SERP). While the sense of “winning the SERP” might stoke the […]

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4 Reasons why Website Maintenance is so important in 2020

Google says that 40% of optimized websites regress within 6 month of launch – this is in terms of site speed and performance. Research further shows that over 50% of […]

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How important is keyword research?

Beginner content developers often forget about how important keyword research is. They’d decide on a topic at a whim, or at best, from what they think is currently trending based […]

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How to Improve Your Website’s Engagement

Everything is working according to your marketing plan. You’ve subscribed to a PPC advertising campaign that exposes your site, increasing traffic. You’ve become active on social media, sharing new updates […]

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Digital Marketing Tips: How to prepare for the Holiday Season

The holiday season comes with an atmosphere of greetings and joy. It is also a time for businesses and marketers to focus on getting as many conversions as possible to […]

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People Are Storytellers: Understand what Captivates Readers to Grow Your Blog

As they stuck to a good workflow, they found shortcuts and general routines that helped them to produce blogs at an industrial scale. All seemed well, they were posting blogs […]

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Mobile Speed is a ranking factor for SEO

Since mid-2018, Google announced a significant change to the mobile ranking factors. Even though speed has always been a factor in determining organic rankings as well as Google Ads Quality […]

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Google Algorithm Updates: How were real websites affected?

This year was a very busy and exciting one for SEO experts. Three Google Broad Core Algorithm Updates in March, June and September were rolled out alongside some smaller ranking […]

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SEO Fundamentals for a New Website

Before launching a beautiful new website, it is essential to ensure that you are ready to drive traffic to it. The logical place to start, is to run a cost […]

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Creating quality content with the E-A-T factor

With so many articles published online every day, it can get very difficult to sort out which ones are actually credible and useful to the reader. This is one of […]

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