Covid-19 Update & Tips
from Island Media Management

  Over the past few days, we’ve had several clients email and call us to ask what we are doing to deal with the impact of COVID-19 here at Island […]

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Improve the Website Marketing
Strategy for Your Online Business

Millions of people out there are online seeking information and products 24/7. Imagine all the possibilities, these people are probably also looking for what you have to offer. In order […]

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How Digital Marketing Can Help
Your Startup in 2020

Marketing channels largely depend on the target audience. It’s possible for startups to use traditional marketing (i.e. print advertising and older media such as television, radio, and newspapers), but your […]

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How a Copywriting Service Saves You Time and Drives Web Traffic

Content marketing and search engine optimization (SEO) work together in a positive feedback loop. A good copywriter has both the strategic thinking and strong editorial skills to achieve this effect.

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Google Algorithm Update 2020 – Featured Snippets

Google is constantly updating their search engine algorithm in an effort to improve users search experience. Last year, there were more than 3,000 updates to the Google Algorithm Update. Google […]

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How to Use Storytelling in Business

Tom and Jonathan met in the scuba diving  industry back in 2008, those were the early days in digital marketing and they were actively trying to market PADI Instructor Development […]

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Reasons You Should Use Google My Business

Google My Business helps in managing your business’s information across Google and expanding your online presence which both help to reach potential customers. You might think that when your business […]

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Win at Writing in the Digital Age: A Prelude to Copywriting in 2020

A copywriter’s dream is to see one’s copy featured on the first page of the search engine results page (SERP). While the sense of “winning the SERP” might stoke the […]

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4 Reasons why Website Maintenance is so important in 2020

Google says that 40% of optimized websites regress within 6 month of launch – this is in terms of site speed and performance. Research further shows that over 50% of […]

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How important is keyword research?

Beginner content developers often forget about how important keyword research is. They’d decide on a topic at a whim, or at best, from what they think is currently trending based […]

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