"Category: SEO"

Digital Marketing is continuously changing. A digital marketing strategy is required for every well-working business. The question “is a website or social media better for my business?” is asked more often than you can imagine. If you are running a business within hospitality industry, you should check our tips on Digital Marketing Strategy for Hospitality .  […]

Many people are still not aware of the benefits of digital marketing. When use in companies, small or big, digital marketing can help the businesses grow  their revenue and well-prepared while compete with other competitor. Google confirms in a study with IPSOS Hong Kong, that companies have a 2.8 times better revenue growth expectancy when […]

Search Engine Optimization (SEO) is a valuable digital marketing strategy that helps your hotel gain its deserved visibility on big search engines such as Google, Bing, and Yahoo. However, SEO isn’t always as simple as it sounds. In fact, it is a strategy that is complex and constantly changing to the search engines algorithms, making […]

Businesses of all sizes -from corporate industries to small local ones- need a cohesive approach to a successful digital marketing front. If you’re seeking to achieve online domination, calibrating your SEO and content development aspect of your website is important. As Bali’s most reputable digital marketing agency, Island Media Management is ready to help you […]

The perfect SEO strategy is a never ending debate between marketers since forever. In the last couple of years, the importance of keywords playing a role in SEO has become more and more spoken about between digital marketing experts. What started it all To understand this debate, we’ll need to rewind briefly to 1995 when […]

One of the most dreaded things to happen to your website is when its traffic takes a dip. Your email newsletter marketing, social media management, and content strategy are all on point, so what is causing the decline in traffic. More importantly, what do you do about it? First things first: Don’t panic. There are […]

Have you ever experienced missing important information that would normally be sent to your door after moving out? Mail forwarding is a crucial step to remember when moving house! It avoids losing valuable or private information that’s been sent to you. The same can be said for the addresses on your website when making updates […]

Unless you’re a marketing professional, enthusiast, or nerd, it’s not a usual occasion where you see the words “fun” and “algorithm” sharing the same sentence. But here’s what will really grab your attention: Google has been around as the world’s largest and most popular search engine for over two decades. With a streak like that, […]

When it comes to Link building, we often follow the generic process of thinking to aim high in authoritative domains that link back to our website. However, here at Island Media Management, this doesn’t always apply for small business websites or traditional street side businesses. If there ever comes a time you are required to […]

“The only constant is change” This cliched phrase is probably the only way a marketer can describe their relationship in the ever changing search engine optimization (SEO). Google’s algorithm is constantly changing, which means your SEO strategy revolves and evolves around it. Luckily, Google’s Webmaster Guidelines clearly notes down what they are looking for: Make […]