"Category: PPC"

Considering Google’s global reach as a search engine, it would be sensible as a business owner to tap into one of its most sophisticated online resources, Google Advertisements or also known as Google Ads. To put into perspective just how pervasive Google’s search engine is, data gathered in July 2018 indicated that within just one […]

Since the beginning of Internet search marketing, marketers have used the power of keywords as proxies to represent user intent. A modern day SEO tactic that allows businesses to improve online presence is to focus on specific keywords to entice your visitors. But how accurate are these keywords? Can they precisely predict a user’s next […]

Rich information about how your AdWord campaigns are performing are both a blessing and a curse. In one scenario, you could be looking for details about finding areas where you can optimize your campaigns. But because the internet is just swarming with data, you can potentially get lost because of the noise. Because of this […]

Instagram is now one of the most popular social media platforms – it is essential to help businesses with brand exposure and interact with their followers in meaningful ways that exceed beyond likes and followers. Social media is now playing a huge role in the marketing industry. Island Media Management is Bali’s fastest growing digital […]

When you look at a North Face logo, does it make you want to go hiking? Or how about a fast food joint logo like McDonalds. Does it remind you of how hungry you are? Brands can influence an audience’s behavior outside of your purchasing requrements. Brand exposure matters. By exposing your brand, you are […]

The online marketplace is highly volatile and for any business to survive, every marketer has to be overly innovative. While there are millions of websites being built daily, Google says only 52.5% make any revenue. This means building a website is no longer a guarantee of online success. Search engine ranking and digital marketing matters […]