Category: PPC
How to Develop Promoted Content for Instagram
Instagram used to be the millenials’ and Gen Z’s favourite platform after they decided that they didn’t want to be on the same platform as their parents (namely Facebook). Since […]
Read moreGoogle Ads: What Factors Impact My Ad Spend?
As the internet is becoming more integrated into our lives, it is increasingly important to adapt and refine our digital marketing strategies. More and more consumers are spending time on […]
Read moreHow to Get Conversions with Lower Cost-per-Click (CPC) for Online Ads
We are starting a series on Pay-per-Click (PPC) advertising, a classic online advertising model that has existed since the early days of Google (who also pioneered it). Our goal is […]
Read moreDigital Marketing Tips: How to prepare for the Holiday Season
The holiday season comes with an atmosphere of greetings and joy. It is also a time for businesses and marketers to focus on getting as many conversions as possible to […]
Read moreWhen you need SEO or PPC?
Digital marketing strategies come in different forms now. One of the main ways to grow your business’ online presence is through the growth of its website. However, in order to […]
Read moreWhat is PPC (Pay-per-Click) Marketing?
Nowadays, digital marketing strategies come in different types and forms, one of those strategies is PPC marketing. Depending on your business goals and timeline, you may opt for a strategy […]
Read moreGoogle Grants: For Non-Profit Organizations
As one of the biggest and most pervasive online platforms in the world, Google has services to help every type of cause that you may have. For nonprofits who are […]
Read moreHow to Increase Revenue through Digital Marketing
The internet is increasingly becoming the primary place where people conduct their businesses. Therefore it is essential to establish a solid digital marketing strategy to secure your revenue. In fact, […]
Read moreGoogle Ads – Why your business needs it
Considering Google’s global reach as a search engine, it would be sensible as a business owner to tap into one of its most sophisticated online resources, Google Advertisements or also […]
Read more4 ways to Supercharge your Online Audience Strategy
Since the beginning of Internet search marketing, marketers have used the power of keywords as proxies to represent user intent. A modern day SEO tactic that allows businesses to improve […]
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