PPC Archives - Island Media Management

Google Ads – Why your business needs it

Why your business needs Google Ads

Considering Google’s global reach as a search engine, it would be sensible as a business owner to tap into one of its most sophisticated online resources, Google Advertisements or also known as Google Ads. To put into perspective just how pervasive Google’s search engine is, data gathered in July 2018 indicated that within just one […]

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4 ways to Supercharge your Online Audience Strategy

4 ways to Supercharge your Online Audience Strategy

Since the beginning of Internet search marketing, marketers have used the power of keywords as proxies to represent user intent. A modern day SEO tactic that allows businesses to improve online presence is to focus on specific keywords to entice your visitors. But how accurate are these keywords? Can they precisely predict a user’s next […]

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The Difference between SEO and PPC

The Difference between SEO and PPC

The online marketplace is highly volatile and for any business to survive, every marketer has to be overly innovative. While there are millions of websites being built daily, Google says only 52.5% make any revenue. This means building a website is no longer a guarantee of online success. Search engine ranking and digital marketing matters […]

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