How to Get Conversions with Lower Cost-per-Click (CPC) for Online Ads

We are starting a series on Pay-per-Click (PPC) advertising, a classic online advertising model that has existed since the early days of Google (who also pioneered it). Our goal is […]

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Digital Marketing Tips: How to prepare for the Holiday Season

The holiday season comes with an atmosphere of greetings and joy. It is also a time for businesses and marketers to focus on getting as many conversions as possible to […]

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When you need SEO or PPC?

Digital marketing strategies come in different forms now. One of the main ways to grow your business’ online presence is through the growth of its website. However, in order to […]

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What is PPC (Pay-per-Click) Marketing?

Nowadays, digital marketing strategies come in different types and forms, one of those strategies is PPC marketing. Depending on your business goals and timeline, you may opt for a strategy […]

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Google Grants: For Non-Profit Organizations

As one of the biggest and most pervasive online platforms in the world, Google has services to help every type of cause that you may have. For nonprofits who are […]

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How to Increase Revenue through Digital Marketing

The internet is increasingly becoming the primary place where people conduct their businesses. Therefore it is essential to establish a solid digital marketing strategy to secure your revenue. In fact, […]

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Google Ads – Why your business needs it

Considering Google’s global reach as a search engine, it would be sensible as a business owner to tap into one of its most sophisticated online resources, Google Advertisements or also […]

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4 ways to Supercharge your Online Audience Strategy

Since the beginning of Internet search marketing, marketers have used the power of keywords as proxies to represent user intent. A modern day SEO tactic that allows businesses to improve […]

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Choosing the best landing page for your E-commerce PPC campaigns

Rich information about how your AdWord campaigns are performing are both a blessing and a curse. In one scenario, you could be looking for details about finding areas where you […]

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4 simple tips to drive traffic from Instagram to your website

Instagram is now one of the most popular social media platforms – it is essential to help businesses with brand exposure and interact with their followers in meaningful ways that […]

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