Integrated Marketing Archives - Island Media Management

How to Respond Properly to A Negative Review

Respond to Negative Review by offer to make it great

Here are some ways you can handle negative review in your business, using a variety of different channels. Owning a business can be a daunting endeavor. It comes with many challenges and obstacles, but can be rewarding when executed properly. However, one of the most challenging aspects of owning a business is managing the expectations […]

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How to Increase Revenue through Digital Marketing

Targeted Advertising Revenue increase

The internet is gradually becoming the common ground where people conduct their businesses, therefore it is in your best interest to establish a solid digital marketing strategy to secure your revenue. In fact, it is becoming much easier and secure for businesses to establish their operations online. Therefore, in order to keep up with your […]

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Google PageSpeed Insights Updated with Lighthouse Engine

Google PageSpeed Insights Updated with Lighthouse Engine

In November, Google rolled out an update to their Mobile PageSpeed Insights tool. The new update uses Lighthouse and also incorporates field data provided by the Chrome User Experience Report (CrUX). This update has seen many of our client’s websites receiving mobile usability errors from Google as well as very low PageSpeed scores from Google’s PageSpeed Insight tool. […]

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Keep up with Latest Instagram Updates

Instagram Latest Updates

Feeling lost with the constant change in the Instagram algorithm and all the newest updates? Here is a complete list with all the latest Instagram updates you should know about, and how to use them!   Instagram Alerts Users When Friends Are Online Picture by digitaltrends.com Instagram now shows when your friends are online. It […]

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Digital Marketing Strategy for Hospitality

Digital Marketing Strategy for Hospitality Social Media

Marketing a hotel is a complex undertaking, that’s why you need to understand the digital marketing strategy for hospitality. Advances in technology have meant that hotels have had to take their marketing campaigns to the digital marketplace. This is a whole new landscape for many hotels. It can be difficult trying to find a successful […]

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The Difference between Reach & Impressions

The Difference between Reach & Impressions

Digital marketers often come across these two terms, Reach and Impressions. Of course, most know that both of them are separate concepts, but not everybody knows exactly what the difference is. People tend to misinterpret and get them mixed up. Perhaps you may also ask which one to focus on and which one will be […]

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Implementing SEO for independent hotels

Implementing SEO for independent hotels

Search Engine Optimization (SEO) is a valuable digital marketing element that helps your hotel gain its deserved visibility on big search engines such as Google, Bing, and Yahoo. However, SEO doesn’t seem as simple as it sounds. It is complex and constantly changing to the search engines algorithms, so it is common for people to […]

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