Branding Strategy for New Products

For small businesses or startups having a solid branding strategy is a requirement for growth. No amount of marketing, SEO, or social media management will produce tangible results if you […]

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How to Create a Social Media Strategy

In this digital age, having a social media presence – like Facebook, Instagram, Twitter, Pinterest or YouTube – is essential to keep up with your competition. It is just one […]

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The Art of Storytelling – Content Marketing Strategy for Hotels

As hotel owners, you’re constantly looking for ways to refine your hotel’s marketing strategy. One of the rising trends in digital marketing is content marketing. However, it is more than […]

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How to Respond Properly to A Negative Review

Here are some ways you can handle negative review in your business, using a variety of different channels. Owning a business can be a daunting endeavor. It comes with many […]

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The Art of Storytelling – Why Hotel Guests Love a Story

Think of the last time you had a memorable visit to a hotel. Chances are you’ve got a personal connection – a story to be told from the experience you […]

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How to Increase Revenue through Digital Marketing

The internet is increasingly becoming the primary place where people conduct their businesses. Therefore it is essential to establish a solid digital marketing strategy to secure your revenue. In fact, […]

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Google PageSpeed Insights Updated with Lighthouse Engine

In November, Google rolled out an update to their Mobile PageSpeed Insights tool. The new update uses Lighthouse and also incorporates field data provided by the Chrome User Experience Report (CrUX). This update […]

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Keep up with Latest Instagram Updates

Feeling lost with the constant change in the Instagram algorithm and all the newest updates? Here is a complete list with all the latest Instagram updates you should know about, […]

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Digital Marketing Strategy for Hospitality

Marketing a hotel is a complex undertaking, that’s why you need to understand the digital marketing strategy for hospitality. Advances in technology have meant that hotels have had to take […]

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The Differences between Google Tag Manager and Google Analytics

Users of Google Tag Manager and Google Analytics are often confused which of the two is best used for their business. That is why it is important to discuss both […]

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