Hotel Marketing Archives - Island Media Management

Digital Marketing Strategy for Hotels (2018)

Digital Marketing Strategy for Hotel

It’s common nowadays to create a digital marketing strategy for hotels. In this highly competitive industry, it is important to constantly adapt to changing customer demands and actively challenge online travel agencies (OTAs), especially when hotels strive for more direct bookings.   For hotels, implementing digital marketing strategies gets more important by the day. It […]

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What, Why, and How to use SEO for hotels

What, Why, and How to use SEO for hotels

Those who work in the hospitality industry for a long period of time will come to realize 2 things about this industry. First, realizing that the hospitality industry is a busy and active business compared to other industries. This field presents a merciless set of challenges such as: running a 24/7/365 business, dealing with online […]

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Maximize your reach with the right blog topics

Maximize your reach with the right blog topics

One of the most common obstacles we encounter is finding the right blog topics to boost SEO and at the same time create an informative post. In the article this week, we will run through how to brainstorm blog topics, how to create unique ones, find out if your blog topics are accomplishing your business’ […]

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Bing Remarketing as an Opportunity to Grow

Bing Remarketing as an Opportunity to Grow

Bing is a search engine owned and operated by Microsoft. With it being low key, Bing offers an opportunity that’s not widely discussed in the marketing industry. When discussing remarketing, the no.1 platform that comes to mind is Google. However, there are many cases of Bing Network being associated with a successful remarketing program. This […]

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Advantages of Increasing Hotel Direct Bookings

Advantages of Increasing Hotel Direct Bookings

With online travel agencies (OTA) becoming increasingly popular, especially in Bali, hotels are struggling to build more direct bookings. The big local OTA’s such as Traveloka, Agoda, and Raja Kamar are certainly doing a good job at consolidating travel documents, with the primary purpose to only find you an available room at a hotel of […]

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Fixes to Common Fails in Hotel Marketing Strategies

Fixes to Common Fails in Hotel Marketing Strategies

Are you really in control of your hotel marketing strategy? You may sometimes feel like you’re no longer in control, what with the deluge of vendors, suppliers, channels and segments to manage on a day-to-day basis. While things may sometimes slip through the cracks and mistakes made, you can still turn things around and regain sufficient control […]

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How to practically increase direct bookings

How to practically increase direct bookings

In today’s fast-paced and highly competitive hospitality industry, it may be quite challenging to keep your hotel or property brand afloat, especially in an already teeming landscape that’s overflowing with competition. In addition, costs of operations are undoubtedly on the rise as consumer preferences evolve and escalate for better, more exquisite services and amenities. To […]

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Can Both Hotels and OTAs benefit from Direct Bookings?

Can Both Hotels and OTAs benefit from Direct Bookings?

Hotels and Online Travel Agencies (OTAs) have a complicated relationship. Throughout time, and even more so with the arrival of the internet, this love-hate relationship has intensified due to the fact that most hotels would prefer to be free of the limitations and high commissions imposed on them by OTAs. However, OTAs invest heavily in […]

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