Digital Analytics Archives - Island Media Management

Social Media and Website – Why You Need Both

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Digital Marketing is continuously changing. A digital marketing strategy is required for every well-working business. The question “is a website or social media better for my business?” is asked more often than you can imagine. If you are running a business within hospitality industry, you should check our tips on Digital Marketing Strategy for Hospitality .  […]

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Digital Marketing Strategy for Hospitality

Digital Marketing Strategy for Hospitality Social Media

Marketing a hotel is a complex undertaking, that’s why you need to understand the digital marketing strategy for hospitality. Advances in technology have meant that hotels have had to take their marketing campaigns to the digital marketplace. This is a whole new landscape for many hotels. It can be difficult trying to find a successful […]

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The Difference between Reach & Impressions

The Difference between Reach & Impressions

Digital marketers often come across these two terms, Reach and Impressions. Of course, most know that both of them are separate concepts, but not everybody knows exactly what the difference is. People tend to misinterpret and get them mixed up. Perhaps you may also ask which one to focus on and which one will be […]

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Values we live by: SEO’s value to your business

Values we live by: SEO’s value to your business

Digital marketing has become a powerful and in demand tool by many businesses. Some are even successful because of these strategic and effective marketing tactics, especially with social media. However, a lot of these companies are still lacking knowledge in basic SEO. There are 3 essential parts of SEO any business owner should know: It […]

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The dark side of SEO

The dark side of SEO

Search engine optimization ensures visibility in organic (non-paid) search lists. SEO is one of the hottest, most diverse, rapidly changing means of digital marketing. Sincerely said, it is understandable every single day, millions of internet users utilize search engines – such as Google – seeking for products and services. But, SEO also have the dark […]

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Help! My Optimized Website is not Ranking!

Help! My Optimized Website is not Ranking!

You’ve done all you can to optimize your website by writing pleasant title tags, beautiful meta’s to attract clicks, using relevant target keywords in your copy, and write spectacular content. But, you’re not ranking. As Bali’s trusted digital marketing agency, we know how frustrating that can be. Especially if your business is providing an excellent […]

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What, Why, and How to use SEO for hotels

What, Why, and How to use SEO for hotels

Those who work in the hospitality industry for a long period of time will come to realize 2 things about this industry. First, realizing that the hospitality industry is a busy and active business compared to other industries. This field presents a merciless set of challenges such as: running a 24/7/365 business, dealing with online […]

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