Traveler Behaviors in the Digital Era

The internet connects us in more ways than we know. Not only does it make distance less of an issue, it also allows us to make it a reality to […]

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Branding Strategy for New Products

For small businesses or startups having a solid branding strategy is a requirement for growth. No amount of marketing, SEO, or social media management will produce tangible results if you […]

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The Art of Storytelling – Content Marketing Strategy for Hotels

As hotel owners, you’re constantly looking for ways to refine your hotel’s marketing strategy. One of the rising trends in digital marketing is content marketing. However, it is more than […]

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Digital Strategy for Ramadan

With Ramadan less than a month away, it is time to start thinking about what campaigns you want to incorporate into your digital marketing strategy. Ramadan is perhaps the most […]

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Don’t hold back your SEO for an optimized website

Behind every successful business is an SEO-optimized website to compete for ranks on the web. This seemingly subterranean part of your business will improve the overall visibility, ranking and searchability […]

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How to Increase Revenue through Digital Marketing

The internet is increasingly becoming the primary place where people conduct their businesses. Therefore it is essential to establish a solid digital marketing strategy to secure your revenue. In fact, […]

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Using Call to Actions to Boost Conversions

What is call to actions? CTA or call to actions is the phrase or button that helps to generate traffic for your website. It is may be the most important […]

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Why Click-Through Rate is important for your business

Click-through rate (CTR) is an important metric for any online marketer. CTR is a part of pay-per-click (PPC) ads that can tell you how effective your ads are, both in […]

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Social Media and Website – Why You Need Both

Digital Marketing is continuously changing. A digital marketing strategy is required for every well-working business. The question “is a website or social media better for my business?” is asked more […]

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Digital Marketing Strategy for Hospitality

Marketing a hotel is a complex undertaking, that’s why you need to understand the digital marketing strategy for hospitality. Advances in technology have meant that hotels have had to take […]

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