Digital Analytics Archives - Island Media Management

Digital Strategy for Ramadan

People Walking during Ramadan

With Ramadan less than a month away, it is time to start thinking about what campaigns you want to incorporate into your digital marketing strategy. Ramadan is perhaps the most important and busiest month of the year for Muslims, the same can be said for advertisers. Ramadan can be the optimal time to fine-tune your […]

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Don’t hold back your SEO for an optimized website

SEO Website Review

Behind every successful business is an SEO-optimized website to compete for ranks on the web. This seemingly subterranean part of your business will improve the overall visibility, ranking and searchability of your products or services. However, there are even more benefits of having an SEO-optimized website. We’ll be outlining compelling reasons how SEO will increase […]

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How to Increase Revenue through Digital Marketing

Targeted Advertising Revenue increase

The internet is gradually becoming the common ground where people conduct their businesses, therefore it is in your best interest to establish a solid digital marketing strategy to secure your revenue. In fact, it is becoming much easier and secure for businesses to establish their operations online. Therefore, in order to keep up with your […]

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Using Call to Actions to Boost Conversions

Using Call to Actions to Boost Conversions

What is call to actions? CTA or call to actions is the phrase or button that helps to generate traffic for your website. It is may be the most important phrase or button as it drives your customer to a conversion, whether it is signing up to your weekly newsletter or even booking a reservation. […]

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Google Broad Core Algorithm Update

Recover from Google Algorithm Update

Last week Google confirmed the release of an update on their search algorithm.  The internet is a continuously changing and updating landscape. With a significant portion of the web managed by Google, it is important that we tune in whenever they make changes to their algorithm.  This week, we released a broad core algorithm update, […]

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Social Media and Website – Why You Need Both

Social-Media-and-Website-–-Why-You-Need-Both---3

Digital Marketing is continuously changing. A digital marketing strategy is required for every well-working business. The question “is a website or social media better for my business?” is asked more often than you can imagine. If you are running a business within hospitality industry, you should check our tips on Digital Marketing Strategy for Hospitality .  […]

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Digital Marketing Strategy for Hospitality

Digital Marketing Strategy for Hospitality Social Media

Marketing a hotel is a complex undertaking, that’s why you need to understand the digital marketing strategy for hospitality. Advances in technology have meant that hotels have had to take their marketing campaigns to the digital marketplace. This is a whole new landscape for many hotels. It can be difficult trying to find a successful […]

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The Difference between Reach & Impressions

The Difference between Reach & Impressions

Digital marketers often come across these two terms, Reach and Impressions. Of course, most know that both of them are separate concepts, but not everybody knows exactly what the difference is. People tend to misinterpret and get them mixed up. Perhaps you may also ask which one to focus on and which one will be […]

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