"Category: Customer Focus"

Here are some ways you can handle negative review in your business, using a variety of different channels. Owning a business can be a daunting endeavor. It comes with many challenges and obstacles, but can be rewarding when executed properly. However, one of the most challenging aspects of owning a business is managing the expectations […]

Think of the last time you had a memorable visit to a hotel. Chances are you’ve got a personal connection – a story to be told from the experience you had there that was memorable. Stories help us build a connection to places and help us relate to them in a personal way. It’s no […]

A few years ago, Voice assistants seemed like a gimmick or a fad. Starting with the voice activated commands in Apple’s Siri, now each of the major smartphone manufacturers have their own versions of Voice Assistants such as Amazon’s Alexa and Microsoft’s Cortana. Voice search is increasingly popular mainly due to how convenient and easy […]

In this article we will be discussing how you can potentially incorporate the Russian demographic into your digital marketing plan, by using Yandex. Part of growing your business is knowing which online advertising market you want to target for your audience. By knowing which market you’re targeting, you can precisely tailor your digital marketing resources […]

Last week Google confirmed the release of an update on their search algorithm.  The internet is a continuously changing and updating landscape. With a significant portion of the web managed by Google, it is important that we tune in whenever they make changes to their algorithm.  This week, we released a broad core algorithm update, […]

On this article, we will talk about how to choose the proper digital marketing agency that understand you and your business. With more and more businesses being conducted online, it is imperative to create a solid digital marketing presence for your business. On top of that, there are many digital marketing platforms out there that […]

In November, Google rolled out an update to their Mobile PageSpeed Insights tool. The new update uses Lighthouse and also incorporates field data provided by the Chrome User Experience Report (CrUX). This update has seen many of our client’s websites receiving mobile usability errors from Google as well as very low PageSpeed scores from Google’s PageSpeed Insight tool. […]

It’s common nowadays to create a digital marketing strategy for hotels. In this highly competitive industry, it is important to constantly adapt to changing customer demands and actively challenge online travel agencies (OTAs), especially when hotels strive for more direct bookings.   For hotels, implementing digital marketing strategies gets more important by the day. It […]

How can you properly appeal to potential customers with your brand – choosing your business over competitors as the right choice? Countless questions that revolve around appealing to the people have entered our marketing office. At Island Media Management, we not only find solutions to problems, but we learn from them. Being based in one […]

‘Hate’ is a strong word, but it’s also a strong feeling that we feel if we see a poorly done website. When you’re in the process of developing a website, it is essential to know what attracts visitors and what doesn’t. Once you’re aware of major areas that affect your website such as website traffic […]