"Category: Customer Focus"

In November, Google rolled out an update to their Mobile PageSpeed Insights tool. The new update uses Lighthouse and also incorporates field data provided by the Chrome User Experience Report (CrUX). This update has seen many of our client’s websites receiving mobile usability errors from Google as well as very low PageSpeed scores from Google’s PageSpeed Insight tool. […]

It’s common nowadays to create a digital marketing strategy for hotels. In this highly competitive industry, it is important to constantly adapt to changing customer demands and actively challenge online travel agencies (OTAs), especially when hotels strive for more direct bookings.   For hotels, implementing digital marketing strategies gets more important by the day. It […]

How can you properly appeal to potential customers with your brand – choosing your business over competitors as the right choice? Countless questions that revolve around appealing to the people have entered our marketing office. At Island Media Management, we not only find solutions to problems, but we learn from them. Being based in one […]

‘Hate’ is a strong word, but it’s also a strong feeling that we feel if we see a poorly done website. When you’re in the process of developing a website, it is essential to know what attracts visitors and what doesn’t. Once you’re aware of major areas that affect your website such as website traffic […]

Local SEO suppliers struggle to find a way to track and report data of value to small business owners. This causes them to have a hard time expressing to their client what they are getting for their money. A lot of these problems arise due to: Too much incomprehensible marketing vocabulary (Bounce rate, Back link […]

In previous years, links have played a major role in search engine optimization (SEO). This is why digital marketing agencies invest in many forms of link building. It could be for paid links, blog posts, social sharing, guest blogs, and much more. Unfortunately, regardless of retrieving natural and relevant links, there are no guarantees that […]

One of the most common obstacles we encounter is finding the right blog topics to boost SEO and at the same time create an informative post. In the article this week, we will run through how to brainstorm blog topics, how to create unique ones, find out if your blog topics are accomplishing your business’ […]

Bing is a search engine owned and operated by Microsoft. With it being low key, Bing offers an opportunity that’s not widely discussed in the marketing industry. When discussing remarketing, the no.1 platform that comes to mind is Google. However, there are many cases of Bing Network being associated with a successful remarketing program. This […]

With online travel agencies (OTA) becoming increasingly popular, especially in Bali, hotels are struggling to build more direct bookings. The big local OTA’s such as Traveloka, Agoda, and Raja Kamar are certainly doing a good job at consolidating travel documents, with the primary purpose to only find you an available room at a hotel of […]

Hotels today can no longer approach marketing as they used to. After all, consumer behavior has changed a lot in the past few years. Advances in information technology have meant consumers are now more informed than ever before. They can carry out due diligence in a matter of seconds from their laptops or mobile phones […]