Powerful and Persuasive Copywriting Tips for Hospitality Industry

Can words really sway people’s minds into buying something? A website with the right copy can make a difference in the booking rate, but be warned – persuasive copywriting should […]

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The Importance of Effective UX Writing

As you browse and navigate the web, the first things you’ll interact with are the page elements as well as the textual content within them. These micro-copies on page elements […]

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Create the Best Social Media Ads Marketing in 2020

Change is a crucial process when it comes to social media advertising. You might be happy with the result from the strategies and tactics you’ve been using last year, but […]

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How to Develop Promoted Content for Instagram

Instagram used to be the millenials’ and Gen Z’s favourite platform after they decided that they didn’t want to be on the same platform as their parents (namely Facebook). Since […]

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How a Copywriting Service Saves You Time and Drives Web Traffic

Content marketing and search engine optimization (SEO) work together in a positive feedback loop. A good copywriter has both the strategic thinking and strong editorial skills to achieve this effect.

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How to Use Storytelling in Business

Tom and Jonathan met in the scuba diving  industry back in 2008, those were the early days in digital marketing and they were actively trying to market PADI Instructor Development […]

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Win at Writing in the Digital Age: A Prelude to Copywriting in 2020

A copywriter’s dream is to see one’s copy featured on the first page of the search engine results page (SERP). While the sense of “winning the SERP” might stoke the […]

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How important is keyword research?

Beginner content developers often forget about how important keyword research is. They’d decide on a topic at a whim, or at best, from what they think is currently trending based […]

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People Are Storytellers: Understand what Captivates Readers to Grow Your Blog

As they stuck to a good workflow, they found shortcuts and general routines that helped them to produce blogs at an industrial scale. All seemed well, they were posting blogs […]

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SEO Fundamentals for a New Website

Before launching a beautiful new website, it is essential to ensure that you are ready to drive traffic to it. The logical place to start, is to run a cost […]

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