"Category: Business Services"

In almost any business field it is important to have some type of online presence. As a business owner, you want to be able to position your brand in the best possible place where everyone can access it – and what better place than the internet. In this article, we’ll give you insight into why […]

Here are some ways you can handle negative review in your business, using a variety of different channels. Owning a business can be a daunting endeavor. It comes with many challenges and obstacles, but can be rewarding when executed properly. However, one of the most challenging aspects of owning a business is managing the expectations […]

Think of the last time you had a memorable visit to a hotel. Chances are you’ve got a personal connection – a story to be told from the experience you had there that was memorable. Stories help us build a connection to places and help us relate to them in a personal way. It’s no […]

As a business owner, staying ahead of your competitors in the current digital landscape requires you to be able to market your services or products properly. Digital marketing is increasingly becoming more important to ensure your business gets the traffic, and ultimately the conversions it needs. To get you started, here is the breakdown of […]

Last week Google confirmed the release of an update on their search algorithm.  The internet is a continuously changing and updating landscape. With a significant portion of the web managed by Google, it is important that we tune in whenever they make changes to their algorithm.  This week, we released a broad core algorithm update, […]

On this article, we will talk about how to choose the proper digital marketing agency that understand you and your business. With more and more businesses being conducted online, it is imperative to create a solid digital marketing presence for your business. On top of that, there are many digital marketing platforms out there that […]

As a hotel owner, it is imperative that you have a solid vision about what you want to achieve and what types of resources you want to implement in actualizing that vision. The foundation of any successful business is having a well-formulated blueprint that will serve as your road-map to expand and achieve your ideas. […]

In November, Google rolled out an update to their Mobile PageSpeed Insights tool. The new update uses Lighthouse and also incorporates field data provided by the Chrome User Experience Report (CrUX). This update has seen many of our client’s websites receiving mobile usability errors from Google as well as very low PageSpeed scores from Google’s PageSpeed Insight tool. […]

Feeling lost with the constant change in the Instagram algorithm and all the newest updates? Here is a complete list with all the latest Instagram updates you should know about, and how to use them!   Instagram Alerts Users When Friends Are Online Picture by digitaltrends.com Instagram now shows when your friends are online. It […]

How can you properly appeal to potential customers with your brand that choosing your business over other ones is the right choice? Countless questions that revolve around appealing to the people have entered our marketing office. At Island Media Management, we not only find solutions to problems, but we learn from it. Being based in […]