Choosing a Digital Marketing Agency for your Hotel

As a hotel owner, it is imperative that you have a solid vision about what you want to achieve and what types of resources you want to implement in actualizing […]

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How Much to Allocate to your Digital Marketing Budget?

In this article, we will be sharing how you can optimize your digital marketing budget. Traveling has become more and more accessible in the past few decades. With the advent […]

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Why Click-Through Rate is important for your business

Click-through rate (CTR) is an important metric for any online marketer. CTR is a part of pay-per-click (PPC) ads that can tell you how effective your ads are, both in […]

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Digital Marketing for Yoga Business

Nowadays, it’s important to build an online presence for any type of business. For the yoga business, this means building valuable relationships with your online community and attracting new students […]

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Digital Marketing Strategy for Hotels (2019)

It’s common nowadays to create a digital marketing strategy for hotels. In this highly competitive industry, it is important to constantly adapt to changing customer demands and actively challenge online […]

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The Differences between Google Tag Manager and Google Analytics

Users of Google Tag Manager and Google Analytics are often confused which of the two is best used for their business. That is why it is important to discuss both […]

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Online Life: An Inviting Company Online

How can you properly appeal to potential customers with your brand – choosing your business over competitors as the right choice? Countless questions that revolve around appealing to the people […]

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Reasons why SEO should be at the beginning of a project

Many digital marketing agencies treat SEO as an afterthought. However, at Island Media Management, we feel that outlining, planning, doing keyword research, and developing a content calendar before a project, […]

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When things go wrong: Guide to SEO Rankings Recovery

Is your local or international business losing major ranking numbers? Being in the digital marketing industry, this issue is no stranger to us, especially on SEO. There are many possibilities […]

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SEO strategies for small businesses (Part 4)

We are coming to an end to our “SEO strategies for small businesses” series. Covering from the most fundamental topics in SEO, to knowing the right components of SEO. We […]

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