Business Analysis Archives - Island Media Management

Digital Marketing for Yoga Business

Digital Marketing for Yoga Visual

Nowadays, it’s important to build an online presence for any type of business. For the yoga business, this means building valuable relationships with your online community and attracting new students to your classes and workshops. If you’re just getting started, the digital world can be quite overwhelming. Here are some tips to help yoga teachers […]

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Digital Marketing Strategy for Hotels (2018)

Digital Marketing Strategy for Hotel

It’s common nowadays to create a digital marketing strategy for hotels. In this highly competitive industry, it is important to constantly adapt to changing customer demands and actively challenge online travel agencies (OTAs), especially when hotels strive for more direct bookings.   For hotels, implementing digital marketing strategies gets more important by the day. It […]

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Online Life: An Inviting Company Online

Online Life: An Inviting Company Online

How can you properly appeal to potential customers with your brand – choosing your business over competitors as the right choice? Countless questions that revolve around appealing to the people have entered our marketing office. At Island Media Management, we not only find solutions to problems, but we learn from them. Being based in one […]

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Reasons why SEO should be at the beginning of a project

Reasons why SEO should be at the beginning of a project

Many digital marketing agencies treat SEO as an afterthought. However, at Island Media Management, we feel that outlining, planning, doing keyword research, and developing a content calendar before a project, can result in a very effective strategy. Too many marketers leave SEO to last when beginning a content marketing project. A blog post is created […]

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When things go wrong: Guide to SEO Rankings Recovery

When things go wrong: Guide to SEO Rankings Recovery

Is your local or international business losing major ranking numbers? Being in the digital marketing industry, this issue is no stranger to us, especially on SEO. There are many possibilities as to how your rankings are decreasing. You may have accidentally messed the internal link equity. Or perhaps Google’s ever so constant algorithms have done […]

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SEO strategies for small businesses (Part 4)

SEO strategies for small businesses (Part 4)

We are coming to an end to our “SEO strategies for small businesses” series. Covering from the most fundamental topics in SEO, to knowing the right components of SEO. We have discussed strategy you should consider for your small business, choosing a reliable SEO provider, and finally today, a list of SEO tools perfect for […]

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SEO – Strategies for small businesses (Part 2)

SEO – Strategies for small businesses (Part 2)

On our recent blog post, we covered what Search Engine Optimization is and which of the fundamentals you should be using in your small business. Today, we move on to which SEO components are right for your small business and your business needs. Working with different industries all over Bali, Indonesia, we deal with multiple […]

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