Business Analysis Archives - Island Media Management

Google Broad Core Algorithm Update

Recover from Google Algorithm Update

Last week Google confirmed the release of an update on their search algorithm.  The internet is a continuously changing and updating landscape. With a significant portion of the web managed by Google, it is important that we tune in whenever they make changes to their algorithm.  This week, we released a broad core algorithm update, […]

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The 9 Most Important SEO Trends in 2019

Search Engine Optimization Tips 2019

Search Engine Optimization, or SEO, is ever changing – you should pay attention to these upcoming SEO trends in 2019. SEO plays a prolific role in helping your brand or business stand out from the competition and drive valuable traffic to your website. Optimizing your SEO will drive traffic, increase exposure for your website and […]

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Digital Marketing for Yoga Business

Digital Marketing for Yoga Visual

Nowadays, it’s important to build an online presence for any type of business. For the yoga business, this means building valuable relationships with your online community and attracting new students to your classes and workshops. If you’re just getting started, the digital world can be quite overwhelming. Here are some tips to help yoga teachers […]

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Digital Marketing Strategy for Hotels (2018)

Digital Marketing Strategy for Hotel

It’s common nowadays to create a digital marketing strategy for hotels. In this highly competitive industry, it is important to constantly adapt to changing customer demands and actively challenge online travel agencies (OTAs), especially when hotels strive for more direct bookings.   For hotels, implementing digital marketing strategies gets more important by the day. It […]

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Online Life: An Inviting Company Online

Online Life: An Inviting Company Online

How can you properly appeal to potential customers with your brand – choosing your business over competitors as the right choice? Countless questions that revolve around appealing to the people have entered our marketing office. At Island Media Management, we not only find solutions to problems, but we learn from them. Being based in one […]

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Reasons why SEO should be at the beginning of a project

Reasons why SEO should be at the beginning of a project

Many digital marketing agencies treat SEO as an afterthought. However, at Island Media Management, we feel that outlining, planning, doing keyword research, and developing a content calendar before a project, can result in a very effective strategy. Too many marketers leave SEO to last when beginning a content marketing project. A blog post is created […]

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