Advertising Archives - Island Media Management

Social Media Marketing tips for Yoga Businesses

Yoga Business

Yoga is trendy these days, and creating a strong social media presence for your yoga business may be a good idea to optimize your visibility and attract customers. Yoga is said to be a “beautiful, healing, love-filled way to connect with our bodies.” This story is what you want to convey through your social media […]

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Reasons why Restaurants should have a Website

Menu in Restaurant

In almost any business field it is important to have some type of online presence. As a business owner, you want to be able to position your brand in the best possible place where everyone can access it – and what better place than the internet. In this article, we’ll give you insight into why […]

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Tips for Marketing your Food Business on Social Media

Food on Social Media

  96% of food businesses are present on social media, why is that? Food has a key role in our everyday lives. It appeals to our senses and provides us a feeling of comfort and pleasure. Food is everywhere in our lives including on social media.  It has been proved that marketing your restaurant on […]

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Using Google Ads New Budget Tool

Using Google Ads New Budget Tool

Google has launched a new tool to manage your budget in Google Ads. But first, we need to explain the different planning tools from Google. Google Ads has three different tools for planners: Display Planner Keyword Planner Budget Planner. These planners are usually used by Google Ads specialists to optimize your campaigns.  Keyword Planner The […]

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What is Yandex and Why it can grow your Russian Market

What is Yandex and Why it can grow your Russian Market

In this article we will be discussing how you can potentially incorporate the Russian demographic into your digital marketing plan, by using Yandex. Part of growing your business is knowing which online advertising market you want to target for your audience. By knowing which market you’re targeting, you can precisely tailor your digital marketing resources […]

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What Digital Advertising Platform is Right for Your Business?

What is UI Website Design?

Choosing the appropriate digital advertising platform is important because it will help you allocate the proper budget needed for your digital marketing needs, as well as maximize the output for your business marketing goals. Digital Marketing is like an investment to better your business or brand. As with any investment, it’s imperative that you understand […]

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Google Ads – Why your business needs it

Why your business needs Google Ads

Considering Google’s global reach as a search engine, it would be sensible as a business owner to tap into one of its most sophisticated online resources, Google Advertisements or also known as Google Ads. To put into perspective just how pervasive Google’s search engine is, data gathered in July 2018 indicated that within just one […]

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The Benefits of Digital Marketing

The Calculated Benefits of Digital Marketing

Many people are still not aware of the benefits of digital marketing. When use in companies, small or big, digital marketing can help the businesses grow  their revenue and well-prepared while compete with other competitor. Google confirms in a study with IPSOS Hong Kong, that companies have a 2.8 times better revenue growth expectancy when […]

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The Difference between Reach & Impressions

The Difference between Reach & Impressions

Digital marketers often come across these two terms, Reach and Impressions. Of course, most know that both of them are separate concepts, but not everybody knows exactly what the difference is. People tend to misinterpret and get them mixed up. Perhaps you may also ask which one to focus on and which one will be […]

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