Covid-19 Update & Tips from Island Media Management

  Over the past few days, we’ve had several clients email and call us to ask what we are doing to deal with the impact of COVID-19 here at Island […]

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Best Online Advertising Strategies with Optimal Results

The world of digital marketing can be a little overwhelming for first-timers, as there are a lot of different platforms and channels that you can use to execute online advertising […]

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Create the Best Social Media Ads Marketing in 2020

Change is a crucial process when it comes to social media advertising. You might be happy with the result from the strategies and tactics you’ve been using last year, but […]

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How to Develop Promoted Content for Instagram

Instagram used to be the millenials’ and Gen Z’s favourite platform after they decided that they didn’t want to be on the same platform as their parents (namely Facebook). Since […]

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How Digital Marketing Can Help Your Startup in 2020

Marketing channels largely depend on the target audience. It’s possible for startups to use traditional marketing (i.e. print advertising and older media such as television, radio, and newspapers), but your […]

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What’s on our Mirror-board: Facebook Q4 Problems

It doesn’t take a social media expert to know that the most crucial time in Facebook ads marketing is the fourth quarter of the year, also known as Q4. This […]

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How to Do Audience Research to Establish Your Target Market

The universal truth about marketing is that you can’t target every person, but you can sell to everyone. If you can potentially sell your product to everyone, then why is […]

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Google Ads: What Factors Impact My Ad Spend?

As the internet is becoming more integrated into our lives, it is increasingly important to adapt and refine our digital marketing strategies. More and more consumers are spending time on […]

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How to Get Conversions with Lower Cost-per-Click (CPC) for Online Ads

We are starting a series on Pay-per-Click (PPC) advertising, a classic online advertising model that has existed since the early days of Google (who also pioneered it). Our goal is […]

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Digital Marketing Tips: How to prepare for the Holiday Season

The holiday season comes with an atmosphere of greetings and joy. It is also a time for businesses and marketers to focus on getting as many conversions as possible to […]

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