How to Do Audience Research to Establish Your Target Market

The universal truth about marketing is that you can’t target every person, but you can sell to everyone. If you can potentially sell your product to everyone, then why is […]

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Google Ads: What Factors Impact My Ad Spend?

As the internet is becoming more integrated into our lives, it is increasingly important to adapt and refine our digital marketing strategies. More and more consumers are spending time on […]

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How to Get Conversions with Lower Cost-per-Click (CPC) for Online Ads

We are starting a series on Pay-per-Click (PPC) advertising, a classic online advertising model that has existed since the early days of Google (who also pioneered it). Our goal is […]

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Digital Marketing Tips: How to prepare for the Holiday Season

The holiday season comes with an atmosphere of greetings and joy. It is also a time for businesses and marketers to focus on getting as many conversions as possible to […]

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Creating Retargeting Campaign on Facebook

Retargeting campaign is one of the most effective ways to grab the attention of potential customers, bringing some of the highest returns on ad spend for advertisers. Facebook retargeting is […]

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Creating Effective Brand Awareness Campaign

As a business owner, brand awareness is one of the most valuable things to have. However, building proper and precise brand awareness that is effective to the growth of your […]

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When you need SEO or PPC?

Digital marketing strategies come in different forms now. One of the main ways to grow your business’ online presence is through the growth of its website. However, in order to […]

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What is PPC (Pay-per-Click) Marketing?

Nowadays, digital marketing strategies come in different types and forms, one of those strategies is PPC marketing. Depending on your business goals and timeline, you may opt for a strategy […]

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Google Discovery Ads –
6 Things you need to know

You can catch up with many of the events on day one over at Search Engine Journal. I want to talk more about Discovery Ads, a really cool new ad […]

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Branding Strategy for New Products

For small businesses or startups having a solid branding strategy is a requirement for growth. No amount of marketing, SEO, or social media management will produce tangible results if you […]

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