Advertising Archives - Island Media Management

Google Ads – Why your business needs it

Why your business needs Google Ads

Considering Google’s global reach as a search engine, it would be sensible as a business owner to tap into one of its most sophisticated online resources, Google Advertisements or also known as Google Ads. To put into perspective just how pervasive Google’s search engine is, data gathered in July 2018 indicated that within just one […]

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The Benefits of Digital Marketing

The Calculated Benefits of Digital Marketing

Many people are still not aware of the benefits of digital marketing. When use in companies, small or big, digital marketing can help the businesses grow  their revenue and well-prepared while compete with other competitor. Google confirms in a study with IPSOS Hong Kong, that companies have a 2.8 times better revenue growth expectancy when […]

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The Difference between Reach & Impressions

The Difference between Reach & Impressions

Digital marketers often come across these two terms, Reach and Impressions. Of course, most know that both of them are separate concepts, but not everybody knows exactly what the difference is. People tend to misinterpret and get them mixed up. Perhaps you may also ask which one to focus on and which one will be […]

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Values we live by: A responsive website design

Values we live by: A responsive website design

Developers and website designers revolve their optimization of a webpage through the advice of the world’s largest search engine: Google. This is because it helps a webpage get recognized by Google based on its constantly changing algorithms and benefits for SEO purposes. In 2015, the search engine finally took a stance on the topic of […]

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Online Life: An Inviting Company Online

Online Life: An Inviting Company Online

How can you properly appeal to potential customers with your brand – choosing your business over competitors as the right choice? Countless questions that revolve around appealing to the people have entered our marketing office. At Island Media Management, we not only find solutions to problems, but we learn from them. Being based in one […]

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