In order to get your website on the top of Google’s rank list you should build simple backlinks and, more importantly, high-quality backlinks. Link building may be one of the oldest tactics for SEO – it still works. Link building is also one of the most productive ways of growing organic search traffic.
What are backlinks and its impact in SEO?
Backlinks are approaching links to a web page. In other words, a process where a web page links to another page. They are immensely useful to search engines, as backlinks get the impression that your website is popular. When that traffic is directed to the quality of the backlinks your website has, the more authoritative websites are linked to you. This means better rankings and traffic. It is great in SEO because it:
- Improves organic ranking
- Increases indexing speed
- They help get referral traffic
But how do you find authoritative sites that want to link to you?
Begging, bribing, stealing, or buying links are out of the question! You need to earn them. Island Media Management is here to give you smart ways to do that.
1. Guest blogging
Some believe it is too old-fashioned, some may see that it is still a viable strategy. Either way, we feel that guest blogging if done correctly, should still be considered for ethical marketers who want to write and promote high-quality content. Guest blogging is the practice of contributing a post to another person’s blog to build relationships, gain exposure, authority, and links.
Google has put many people off external content supply by warning them against guest posting. But if you’re producing high quality, targeted guest posts, it will be easy to differentiate between the mass produced, low-value ones. Done right, guest blogging can be a useful link building tool.
2. Public relations
Public relations and SEO go together like peanut butter and jelly. Combining these two teams compliments one another and benefit the business as a whole. Link building relies on the traditional public relations approach. Consider press release, for example, a classic public relations move. All the fascinating content you’re cooking up is pointless if nobody knows about it.
You cannot be depending on Google to get you links by being idle. So what do you do? Link building today is leaning towards traditional public relations, and it is all about quality — in terms of publications, people, and exposure, rather than just the volume of links. Face it with that mindset, put in the necessary work that most others won’t, and you will enjoy the results that they can only dream of.
3. Broken link building
Many people like this tool because it allows you to create one-way backlinks. Broken link building fixes the ‘linkrot’ and gets you links. It first identifies the broken link, the content they are referring to, and then offers a new, unbroken link – you.
4. Build internal links
Internal links are a key factor for your blog to thrive. They are passing ‘link juice’, and you can use your anchor texts. With a carefully crafted internal linking structure, you can guide your users to navigate with ease through your website and increase the overall user experience.
Acquiring quality backlinks can be challenging but you can easily spot opportunities for your website to start link building by looking for the right resources and methods. If you are hesitating to start backlinks for SEO, we have your back.
The perfect time to start building website backlinks is now, give us a call! We will be more than happy to provide you with our service prices and more information.