Let’s sit down to discuss your business goals, any existing visions you have for your brand and how you would like to see your passion expressed in media. The development of a great brand is a collaborative effort that works to highlight the key strengths and virtues of your organization.
Drawing on the past three decades of experience, our brand development process has evolved to produce brands that are carefully crafted to achieve maximum consumer impact. Our experience has led us to a simple yet effective three-stage process in brand development. Our unique “3D Approach” is segmented into Discover, Develop and Deliver.
We start by understanding your unique challenges and opportunities. We will work through a broad-view SWOT analysis that includes an assessment of direct competition and brand clarity against the backdrop of competitive noise. We’ll also work to define and document your organization’s key ambitions moving forward, including overall business objectives. Finally, we examine your prime market segments and review any existing marketing, advertising and communication materials to better understand your vision for the brand.
This phase is where we work together to create a plan to define your brand, its positioning and expression. The Brand Development Workshop is normally a half-day or full-day workshop held with key stakeholders inside your organization and can be arranged in person or via digital video conference. You will understand exactly where your brand is positioned against the overall competitive landscape, including positioning relative to key competitors identified in the Discover phase. Notable deliverables in this phase include Brand Values, Brand Positioning, Brand Personality and a top-line Marketing & Communications Strategy.
Everything comes together with the Deliver phase of your brand development project. This is where we develop the nuts and bolts of effective brand communications. This phase includes the production of a complete set of communications tools, from booking inquiry responses to guest satisfaction surveys. Your Brand Spirit book will also speak directly to staff members to help them in the daily delivery of the brand. As an integrated marketing and advertising company, we produce the communications matrix so that it fits seamlessly with the next phase in promoting your brand- producing a media plan that gets your business noticed by the right people at the right times. Of course, we do that too.
Brand Management Successes
After Google.com, YouTube is the second most visited website in the world. What better platform to locate and engage new potential customers?Learn More
Taking the time to ensure that your marketing messages and service processes are aligned with the top-line goals of the business is a critical step that is often overlooked.Learn More
Developing and positioning a great brand is a labor of love. In today’s noisy and competitive hospitality landscape, great brands don’t just survive, they succeed.Learn More
Instagram is a hugely popular social network for visually inspired brands. Let us help your business make use of effective marketing strategies on Instagram.Learn More
Reach people who are not connected to your web pages yet, get more likes and promote your products; Facebook Advertising is a great way to do all of these things.Learn More
Targeted display advertising across a variety of ad vendors, not just Google Display Network, can directly increase ad reach.Learn More
SEO helps create a durable sales channel out of your own brand.com website by attracting potential guests from search engines.Learn More
Putting your brand message in front of people on the go is a time-tested method of generating brand awareness and desired outcomes.Learn More
Direct targeting and engagement of users online is an excellent way to promote brand recognition, acquire new customers and drive direct bookings.Learn More
When used in a focused manner as part of a comprehensive marketing strategy, print advertising absolutely has a place in the 21st century.Learn More
It’s important to know what the world thinks about your brand. We monitor the web on your behalf and report what people are saying.Learn More
Also known as “remarketing,” retargeted marketing is a way to regain users who came to your site but failed to make a booking.Learn More
Corporate brand identity and creative ad development services will help your business stand out from the crowd.Learn More
Native English, Mandarin and Bahasa Indonesia content development and editing services to ensure your message is perfect.Learn More
Creating compelling and engaging social media content is a very real part of ensuring your business is perceived with consistency.Learn More
Professionally managed PPC and CPM campaigns on Google, Bing and Yahoo! drive bookings or brand awareness.Learn More
We consult with our clients to identify which technologies work best for them, then get them implemented effectively.Learn More
We build hotel and hospitality websites to increase brand awareness, increase direct bookings and decrease OTA commissions.Learn More
We help clients with ad buying, production and placement for physical outdoor, transit, print and digital advertising media.Learn More