Integrated Marketing Blog | Island Media Management

Content Marketing Tips for Healthcare Businesses

Content Marketing Tips for Healthcare Businesses Patients and consumers in the healthcare industry are always looking for a trustworthy company which cares about them. Since healthcare is often covered by insurance, many people don’t look at the prices, but are rather interested in which medical clinic, practice or hospital seems better and more reliable than […]

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How to Use Facebook Pixel

Facebook Pixel is all about retargeted advertising. If previously, marketers would worry about traditional click-through rates, Pixel is proving to be more valuable as it converts display ads into retargeted ads. This means, Pixel lets you follow-up with visitors who had visited your website and make targeted offers based on their actions or pages that […]

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Making the Most of Your Google Plus Page

Google Plus isn’t a strong contender in the social media realm. It is therefore not surprising that many businesses ignore this platform when planning for and creating their marketing strategies. However, your strategy will have to change too to start incorporating Google Plus or risk missing out. Today, just about everyone who uses the internet […]

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Can Both Hotels and OTAs benefit from Direct Bookings?

Hotels and Online Travel Agencies (OTAs) have a complicated relationship. Throughout time, and even more so with the arrival of the internet, this love-hate relationship has intensified due to the fact that most hotels would prefer to be free of the limitations and high commissions imposed on them by OTAs. However, OTAs invest heavily in […]

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Marketing Hotels on Facebook

Facebook is undoubtedly one of the most popular social media platforms available today. It has gone from just being a platform that allows you to share your family holiday photos and random information to something much, much more. The introduction of Fan Pages has evolved Facebook into a powerful marketing platform for businesses. Various other […]

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Top Brands’ Instagram Marketing Great Ideas

With more than 600 million users, Instagram is definitely a force to be reckoned with; a platform that should definitely be kept an eye on. It’s continuously growing day by day and is not showing any signs of slowing down anytime soon. And, if the introduction of Instagram Stories, Instagram Live and other new features […]

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Crafting a Remarkable SEO Strategy for 2017

Creating a remarkable SEO strategy for 2017 may seem daunting to some, but rest assured that it does not have to be difficult. It’s all a matter of taking into account all the factors that Google looks at, as well as learning how to incorporate them in attaining your SEO goals. Here are some things to […]

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Digital Marketing Trends for The Hospitality Industry

If you are in the hospitality industry you cannot afford to ignore digital marketing. With technology being so accessible to just about everybody, it is time to take advantage of it. Here are some trends that will give you more mileage with your marketing efforts in the hospitality industry for 2017: Digital Marketing Trends Use […]

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