Integrated Marketing Blog | Island Media Management

Social Media and Website – Why You Need Both

Social-Media-and-Website-–-Why-You-Need-Both---3

Digital Marketing is continuously changing. A digital marketing strategy is required for every well-working business. The question “is a website or social media better for my business?” is asked more often than you can imagine. If you are running a business within hospitality industry, you should check our tips on Digital Marketing Strategy for Hospitality .  […]

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Digital Marketing Strategy for Hospitality

Digital Marketing Strategy for Hospitality Social Media

Marketing a hotel is a complex undertaking, that’s why you need to understand the digital marketing strategy for hospitality. Advances in technology have meant that hotels have had to take their marketing campaigns to the digital marketplace. This is a whole new landscape for many hotels. It can be difficult trying to find a successful […]

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Digital Marketing Strategy for Hotels (2018)

Digital Marketing Strategy for Hotel

It’s common nowadays to create a digital marketing strategy for hotels. In this highly competitive industry, it is important to constantly adapt to changing customer demands and actively challenge online travel agencies (OTAs), especially when hotels strive for more direct bookings.   For hotels, implementing digital marketing strategies gets more important by the day. It […]

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The Benefits of Digital Marketing

The Calculated Benefits of Digital Marketing

Many people are still not aware of the benefits of digital marketing. When use in companies, small or big, digital marketing can help the businesses grow  their revenue and well-prepared while compete with other competitor. Google confirms in a study with IPSOS Hong Kong, that companies have a 2.8 times better revenue growth expectancy when […]

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The Difference between Reach & Impressions

The Difference between Reach & Impressions

Digital marketers often come across these two terms, Reach and Impressions. Of course, most know that both of them are separate concepts, but not everybody knows exactly what the difference is. People tend to misinterpret and get them mixed up. Perhaps you may also ask which one to focus on and which one will be […]

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Implementing SEO for independent hotels

Implementing SEO for independent hotels

Search Engine Optimization (SEO) is a valuable digital marketing element that helps your hotel gain its deserved visibility on big search engines such as Google, Bing, and Yahoo. However, SEO doesn’t seem as simple as it sounds. It is complex and constantly changing to the search engines algorithms, so it is common for people to […]

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SEO for independent hotels

SEO for independent hotels

Search Engine Optimization (SEO) is a valuable digital marketing strategy that helps your hotel gain its deserved visibility on big search engines such as Google, Bing, and Yahoo. However, SEO isn’t always as simple as it sounds. In fact, it is a strategy that is complex and constantly changing to the search engines algorithms, making […]

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