Integrated Marketing Blog | Island Media Management

Don’t hold back your SEO for an optimized website

SEO Website Review

Behind every successful business is an SEO-optimized website to compete for ranks on the web. This seemingly subterranean part of your business will improve the overall visibility, ranking and searchability of your products or services. However, there are even more benefits of having an SEO-optimized website. We’ll be outlining compelling reasons how SEO will increase […]

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Get ready for Voice Search

Voice Assitant

A few years ago, Voice assistants seemed like a gimmick or a fad. Starting with the voice activated commands in Apple’s Siri, now each of the major smartphone manufacturers have their own versions of Voice Assistants such as Amazon’s Alexa and Microsoft’s Cortana. Voice search is increasingly popular mainly due to how convenient and easy […]

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Digital Marketing in 5 easy steps

Digital Marketing SEO

As a business owner, staying ahead of your competitors in the current digital landscape requires you to be able to market your services or products properly. Digital marketing is increasingly becoming more important to ensure your business gets the traffic, and ultimately the conversions it needs. To get you started, here is the breakdown of […]

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How to Increase Revenue through Digital Marketing

Targeted Advertising Revenue increase

The internet is gradually becoming the common ground where people conduct their businesses, therefore it is in your best interest to establish a solid digital marketing strategy to secure your revenue. In fact, it is becoming much easier and secure for businesses to establish their operations online. Therefore, in order to keep up with your […]

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Using Google Ads New Budget Tool

Using Google Ads New Budget Tool

Google has launched a new tool to manage your budget in Google Ads. But first, we need to explain the different planning tools from Google. Google Ads has three different tools for planners: Display Planner Keyword Planner Budget Planner. These planners are usually used by Google Ads specialists to optimize your campaigns.  Keyword Planner The […]

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Using Call to Actions to Boost Conversions

Using Call to Actions to Boost Conversions

What is call to actions? CTA or call to actions is the phrase or button that helps to generate traffic for your website. It is may be the most important phrase or button as it drives your customer to a conversion, whether it is signing up to your weekly newsletter or even booking a reservation. […]

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6 Exciting Website Design Trends for 2019

Website Design Trends

In this article we’ve listed 6 design trends for you to consider to give your website a fresh new look for 2019. The way your website is designed plays a vital role in how your audience will perceive your business or brand. For many businesses, the Internet has become an important platform for reaching out […]

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What is Yandex and Why it can grow your Russian Market

What is Yandex and Why it can grow your Russian Market

In this article we will be discussing how you can potentially incorporate the Russian demographic into your digital marketing plan, by using Yandex. Part of growing your business is knowing which online advertising market you want to target for your audience. By knowing which market you’re targeting, you can precisely tailor your digital marketing resources […]

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