Blog

24
Mar

How Digital Marketing Can Transform Your Business

Posted by | · · · | Business Services · Digital Marketing · marketing · online marketing | No Comments

The increasing influence of internet technology has phenomenally changed the modern business world. Marketing techniques that were hitherto crucial are becoming obsolete and being replaced by more innovative tools. The rise of internet technology has also spawned social media which has become one of the most influential digital marketing avenues. Digital Marketing in Detail Any […]

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22
Mar

Reasons Why You Must Have a Mobile-Friendly Website

Posted by | · · · · | Digital Marketing · Mobile Friendly · online marketing · Website design · Website Development | No Comments

Are you an online marketer struggling to make a breakthrough in this highly competitive market? If your answer is yes, it is highly likely you are not yet leveraging the power of mobile marketing. The number of internet users using mobile today has increased tremendously. A Smart Insights Report says over 80% of internet users […]

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17
Mar

Why We Should Be Engaging In Digital Marketing

Posted by | · · · · | Digital Marketing · marketing · online marketing | No Comments

The International Telecommunications Union (ITU) says there are over 3.2 billion internet users today. Such numbers are mouthwatering to any marketer. The potential to be exploited online is incredible and if you are not yet leveraging these numbers, you are missing out in a big way. With the advent of innovative digital marketing tools, it […]

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15
Mar

Facebook Boost Posts or Promoted Posts

Posted by | · · · · | Digital Marketing · online marketing · Social Media | No Comments

Facebook has evolved form an ordinary social media network to one of the most important business marketing platforms. With over 1.86 monthly active users (MAUs) and 1.15 billion daily active users (DAUs), this is an influential platform every marketer should leverage. There are already over 4 million advertisers today on Facebook, a 50% growth from […]

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10
Mar

The Difference between SEO and PPC

Posted by | · · · | Digital Marketing · online marketing · PPC · SEO | No Comments

The online marketplace is highly volatile and for any business to survive, every marketer has to be overly innovative. While there are millions of websites being built daily, Google says only 52.5% make any revenue. This means building a website is no longer a guarantee of online success. Search engine ranking and digital marketing matters […]

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08
Mar

Tips on Choosing a Social Media Agency

Posted by | · · · · | Business Services · Digital Marketing · online marketing · Social Media | No Comments

The social media user statistics today are powerful enough to excite any internet marketer. Take a look; Facebook boasts over 1.8 billion monthly active users (MAUs) and1.5 billion daily active users (DAUs), Twitter has over 300 million monthly active users (MAUs) while LinkedIn has over 500 million users. The International Telecommunications Union (ITU) says there […]

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03
Mar

SEO vs PPC – The Showdown

Posted by | · · · · · · | Digital Marketing · marketing · online marketing | No Comments

One of the greatest challenges you will face as an online marketer is of course attracting traffic and ranking highly on search engine result pages (SERPs) for your targeted keywords. There are two main strategies to achieve this; search engine optimization (SEO) and pay per click (PPC) marketing. SEO or PPC? The Basics One classic […]

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01
Mar

How to Optimize Your Site for Google’s Mobile-First Index

Posted by | · · · · · | Webmaster | No Comments

If you are an online marketer, you are always on the lookout for new trends in this fast paced business environment.  The online market landscape is like the jungle where only the smart and innovative survive. To stay ahead, you have to know what search engines are up to in order to optimize your website. […]

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24
Feb

Engagement in Social Media. New ways to boost it

Posted by | · · · · | Digital Marketing · Social Media | No Comments

One of the more frustrating aspects of social media marketing is lack of engagement. It can be costly and disheartening if the audience is not becoming excited about what you have to say. You need to first connect with your audience before you can see engagement. Here are some of the ways how you can create […]

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22
Feb

Location Targeting Facebook Ads for Your Business

Posted by | · · · · | Digital Marketing · marketing · online marketing | No Comments

If you have put up an ad on Facebook, then you know that it is possible to restrict your audience to the people living or working within a particular geographic area. Location targeting is one of the best ways that you can maximize on the efficiency of your advert. The only challenge becomes the cost […]

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