The world of digital marketing can be a little overwhelming for first-timers, as there are a lot of different platforms and channels that you can use to execute online advertising for your business. However, the real challenge for most people is knowing where to start.
Most online marketer’s biggest concerns when evaluating options are cost-effectiveness and results. In this article, we’ll go through some of the best online advertising strategies, their costs and therefore their efficiency for your business.
Your website is your online home and is the place where most of your potential customers seek information about your products and services. It’s one of the most important parts of your business and is likely the first impression your customers will get from you.
As most of your online advertising campaigns are designed to drive traffic to your website, the success or failure of the ads all falls back on your web design. This is why you need your website to be engaging and attractive in order to keep your visitor’s attention which will lead them to convert.
A website with good design keeps the interest of your visitors and keeps them invested in what your business has to offer. It also can potentially strengthen your bond with them. A study revealed that 94% of users lose their trust on a website due to certain design elements. So, make sure your website’s design is always up-to-date.
Good web design is not cheap, though certainly worth the investment as it can convert many visitors to customers.
Search Engine Optimization (SEO)
You may already have an engaging and attractive website, but if your potential customers aren’t able to find it, then all the time and resources you spent on your website is really for nothing.
In this case, search engine optimization, or SEO, is the answer. With the help of SEO, you can improve the rank of your website in search engines for searches that are related to your products.
SEO works its magic by incorporating keywords related to the products and services within your site. So, when people go on search engines like Google to search for those keywords, the results will show relevant web pages.
You can find the best keywords for your pages by keyword research to find out what your target audience is searching for. Ideally, you want to choose the keywords your target audience is using that will drive them to your website.
Because of the constant competition, SEO will need a regular budget. Since good SEO keeps your website high up in the search engines, it justifies the resource allocation.
Social Media Marketing
Social media platforms such as Facebook, Instagram and Twitter are big markets to connect with your potential customers. This is why social media platforms are now used by most businesses as one of the best ways to advertise online.
One reason is due to the number of users that are on these platforms. More than 80% of the adults in the US have a social media profile, which means that at least some part of your audience is active on social media.
Another big advantage of using social media for advertising is the low cost. About 50% of B2B marketers turn to social media due to the low-cost advertising option. So, if you’re tight on your budget but are looking for an effective way to reach your customers, then advertising on social media might be exactly what you’re looking for.
Which marketing strategy have you been using for your business? Contact us at Island Media Management and our team of experts can help you reach your marketing goals by using the best strategies and approaches.