Have you employed an SEO company to help you with our online marketing? If the answer is yes then you will most likely have been encouraged to start blogging. Unfortunately many of our clients can’t get motivated to write them which is a shame, as they are very important and really helps in any content marketing strategy.
So why are they important?
Blogging as part of your Content Marketing Strategy
You must have heard by now how important content is when it comes to your online marketing performance. Consumers want quality content that is going to help them gather information, make an informed sales decision or just generally help them to get what they need.
Blogging, and I mean real quality blogs, is a great way to create new content on your website that people want to engage with.
Real Benefits of Blogging
There are quite a few benefits of blogging but for many of us they just don’t sink in. Perhaps blogging has a bad name as there is more than enough spam to go around these days. But I am not talking about spam, I am talking about quality content!
Let’s take the time to look at why you should be switching on to blogging.
Increase in traffic
Blogs are a great way to get social with your customers. Once you have written a blog post then it is really useful to post it on your social media outlets, such as Facebook or Google+. If the quality of the content is really good then people will share this. Google sees these positive social signals and gives you credit for them; effectively helping with your rankings.
This is not rocket science! Just take a moment to think about what articles or blogs you read on the web. Why do you stop to read them? What is it about them that makes you take your time to look? What sets that article aside from the others. It’s time to get into the minds of your customers.
There is no doubt that blogging is a great way to rank better in the search engines as your site has more useful content. It is also a great way to build natural links to your site as people share this great information.
Quite simply, the more great content you put out there the more people will look at you as an authority in your industry. One of our clients is a wedding planner in Bali; by writing great articles about how people get married in Bali, how they plan their wedding, and information like that, it is easy for them to be seen as an authority on weddings in Bali.
What happens next? Well when people are looking for information on weddings in Bali then they see this authority figure as someone who can help them find the information they need.
Remember – when you write a blog think about what questions your customers have and how you can answer those questions.
Through writing good quality blogs and building your reputation within your industry you will automatically find that you begin to generate more leads. People with authority gain trust from their clients, and trust is something that really helps when a consumer is looking to make a decision.
We have three great reasons for you to start blogging. If you don’t have the time to blog then there are many ways you can get your staff to blog for you.
Time to Blog!
It’s time to make a decision! Content marketing is critical to your websites success and that means getting new and useful content online. Blogging is the best way to make that happen and will result in more traffic, leads and ultimately conversions into paying customers.
If you need any assistance about how to get started with blogging then let me know. Likewise, if you want to add your say then I would be happy to hear from you.