Improve the Website Marketing Strategy for Your Online Business

Millions of people out there are online seeking information and products 24/7. Imagine all the possibilities, these people are probably also looking for what you have to offer. In order […]

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How to Develop Promoted Content for Instagram

Instagram used to be the millenials’ and Gen Z’s favourite platform after they decided that they didn’t want to be on the same platform as their parents (namely Facebook). Since […]

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How Digital Marketing Can Help Your Startup in 2020

Marketing channels largely depend on the target audience. It’s possible for startups to use traditional marketing (i.e. print advertising and older media such as television, radio, and newspapers), but your […]

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How to Optimize Website Layout to Increase Conversions

A website can be a powerful tool that can tap into a wider audience for a huge conversion potential. But nowadays, many companies make their own websites that serve the […]

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How to Use Storytelling in Business

Tom and Jonathan met in the scuba diving  industry back in 2008, those were the early days in digital marketing and they were actively trying to market PADI Instructor Development […]

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Reasons You Should Use Google My Business

Google My Business helps in managing your business’s information across Google and expanding your online presence which both help to reach potential customers. You might think that when your business […]

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What’s on our Mirror-board: Facebook Q4 Problems

It doesn’t take a social media expert to know that the most crucial time in Facebook ads marketing is the fourth quarter of the year, also known as Q4. This […]

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Tips on Making Mobile-Friendly Websites

Let us first take a look at some statistics. 62% of global internet traffic came from mobile devices in 2019. One of the largest consumers in the world, the United […]

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Win at Writing in the Digital Age: A Prelude to Copywriting in 2020

A copywriter’s dream is to see one’s copy featured on the first page of the search engine results page (SERP). While the sense of “winning the SERP” might stoke the […]

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How to Do Audience Research to Establish Your Target Market

The universal truth about marketing is that you can’t target every person, but you can sell to everyone. If you can potentially sell your product to everyone, then why is […]

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