Author: Marketing IMM
Web Design Tips: Color and Emotions Theory
Web design has come a long way since the inception of the internet over 30 years ago. What started as a way to share information around the world, resulted in […]
Read morePowerful and Persuasive Copywriting Tips for Hospitality Industry
Can words really sway people’s minds into buying something? A website with the right copy can make a difference in the booking rate, but be warned – persuasive copywriting should […]
Read moreWhat is the Facebook Algorithm and How Do You Work With it in 2020?
The social media behemoth that is Facebook has an undeniable presence on the internet. It’s 2.5 billion active monthly users are a testament to its influence on the web. From […]
Read moreThe Importance of Effective UX Writing
As you browse and navigate the web, the first things you’ll interact with are the page elements as well as the textual content within them. These micro-copies on page elements […]
Read moreHow User Behavior Affects Search Engine Optimization
As a business owner or content creator, you want to make sure your website stays ahead of your competitors and ranks well on search engines. And to do that, you […]
Read moreWhat You need to Know About the YouTube Algorithm
Did you know that YouTube is the second most visited website on the Internet, right after Google? There is no denying that YouTube has quickly risen to become the nexus […]
Read moreUnderstanding The Latest Website Design Trends in 2020
Website design has come a long way since its inception. With each year, the technical possibilities increase, and it would seem that literally the sky is the limit when it […]
Read moreWhich Campaigns Should Be Outsourced to a Marketing Agency?
For many startups and growing companies, the marketing department often (sadly) gets the short end of the budgeting stick, as sales and customer service become highly prioritized. With a limited […]
Read moreFree Keyword Research Tools (and Their Subscription Benefits)
Chances are, SEO is no longer a foreign term to your ears, keyword research is an essential part of content marketing and SEO and is the foundation on which your […]
Read moreSEO Evergreen Content: Tips for Restaurants and Hotels
Short-term and long-term strategies apply to SEO marketing. You can invest your time and energy in what’s called SEO evergreen content that will promise to deliver steady traffic over time. […]
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