Win at Writing in the Digital Age: A Prelude to Copywriting in 2020

A copywriter’s dream is to see one’s copy featured on the first page of the search engine results page (SERP). While the sense of “winning the SERP” might stoke the […]

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How to Do Audience Research to Establish Your Target Market

The universal truth about marketing is that you can’t target every person, but you can sell to everyone. If you can potentially sell your product to everyone, then why is […]

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4 Reasons why Website Maintenance is so important in 2020

Google says that 40% of optimized websites regress within 6 month of launch – this is in terms of site speed and performance. Research further shows that over 50% of […]

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How important is keyword research?

Beginner content developers often forget about how important keyword research is. They’d decide on a topic at a whim, or at best, from what they think is currently trending based […]

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Google Ads: What Factors Impact My Ad Spend?

As the internet is becoming more integrated into our lives, it is increasingly important to adapt and refine our digital marketing strategies. More and more consumers are spending time on […]

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How to Get Conversions with Lower Cost-per-Click (CPC) for Online Ads

We are starting a series on Pay-per-Click (PPC) advertising, a classic online advertising model that has existed since the early days of Google (who also pioneered it). Our goal is […]

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How to Improve Your Website’s Engagement

Everything is working according to your marketing plan. You’ve subscribed to a PPC advertising campaign that exposes your site, increasing traffic. You’ve become active on social media, sharing new updates […]

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