Unless you’re a marketing professional, enthusiast, or nerd, it’s not a usual occasion where you see the words “fun” and “algorithm” sharing the same sentence. But here’s what will really grab your attention: Google has been around as the world’s largest and most popular search engine for over two decades. With a streak like that, there has got to some compelling trivia behind it!
Island Media Management offers integrated marketing strategies that are simplified and driven by our passion to exceed expectations. As Bali’s most dependable and fast growing digital marketing agency, we are constantly updating the knowledge of our dynamic marketing team and web developers. Which is why we find algorithm’s pretty cool! Afterall, they do get us search results. Read on to find out how Google algorithms work their magic and how it has drastically evolved over the course of so many years.
What is an algorithm?
To quote Google, “Algorithms are the computer processes and formulas that take your questions and turn them into answers.” Algorithms cut through trillions of web pages to find the specific information you’ve been looking for.
Now trillions numerically looks like this: 1,000,000,000,000.
Imagine if algorithms didn’t exist, we would have to somehow navigate our way through that amount of information until we find the right one. Luckily for us, Google has developed something known as Google algorithm, an algorithm that can read multiple signals from a variety of pages that indicates how likely they are to answer what you’re looking for.
As professional marketers, this stuff matters. Where and how your page ranks on Google can impact your organic search traffic. So as a business owner, big or small, it is important for you to understand the surface in order to work with us to ethically optimize your website.
- Google’s overall algorithm has only had one name since 2013: Hummingbird
If you are a marketing savvy and have kept up with Google’s algorithm, it’s likely you’ve seen cute and colorful names assigned to them – penguin, panda, pigeon to name a few.
But what you didn’t know is that those are just update names. To this day since 2013, Google has called its overall algorithm ‘Hummingbird’. Named after the animal’s behavior of being ‘fast and precise’ as how the algorithm was designed to function.
Roughly, Google changes their algorithm 500 times in a year
Popular SEO community Moz states that Google makes roughly between 500-600 alterations to its algorithm annually, most are minor which is why the public doesn’t always hear about them.
However, even without the minor changes, Google is still making no less than 140 updates since 2000, recorded by Moz.
So why has there been more updates as the years continue to pass by? Other than the obvious reason of the increase in users, Island Media Management suspects it could also be the way we search. An example could be how we are searching on our mobile’s a lot more; 51% of digital media is consumed via mobile.
- There isn’t a real reason behind the names for Google’s updates
Every marketer would love to think there are adorable back stories behind naming an algorithm update ‘Penguin’. But according to Moz, this is not the case.
Moz also reports that names such as ‘Caffeine’, ‘Panda’, or ‘Vince’ came from the search engine itself.
- There’s a human touch to Google algorithm
Google assigns the work of human beings to evaluate and maintain the quality of search results. Each year, Google enlists actual human beings to perform 40,000 of these “precision evaluations”.
Assigned search evaluators run through a 146 page document that guides them what to do and how to rate results.
So there you have it – 4 interesting facts about Google algorithm that makes algorithms sound fun. As leading digital marketers, we can’t wait to see what the next update is. Island Media Management provides large and small, local and international businesses strategies and unique marketing strategies fitted to your needs. We specialize in many areas of digital marketing, to name a few, SEO, graphic design, branding, and social media management. Consult with us today to see what you’re missing!