Facebook is without doubt the biggest social media network and the numbers are there to prove this. According to Brand Watch, there are 1.71 billion monthly active users (MAUs) on the platform today. Half a million new users join the network every day and 72% of all adults visit Facebook every day. While it started out as a platform to connect friend and family, the addition of brand pages made this a great way for brands to drive traffic to their landing pages.
However, this has become tougher. The new Facebook algorithm is making it harder for brands to leverage organic search. If you have noticed a drop in your organic search on Facebook, here are some ideas to boost Facebook organic reach:
Create Fresh Content
It might be cliché but content is king and this won’t change any time soon. Facebook, just like Google, puts a lot of emphasis on quality content and the relevance of the same. Create evergreen content that readers can even like hours after posting. If your audience loses interest in your content, you immediately lose organic visibility.
Avoid Content Overload
There is so much content on the internet and if you are not careful, you risk overloading your audience. When creating your Facebook strategy, ensure you have a clear guideline on the posting frequency. It is not about the quantity but the quality. At least two posts a day for your brand is enough to create engagement.
Decide on the best Content Format
The Social Bakers Study in 2015 shows that Facebook audiences love video content. Indeed, Forrester Research has already indicated that video content will make up over 77% of all internet traffic by the end of 2017. This is the best content for your Facebook audience, but then again, you have to consider the preferences of your brand. You can start by trying different media and track to see how each performs. This will guide your future posts.
Leverage Facebook’s Organic Post Targeting
Before launching your content, consider which segment of your audience is likely to be interested in the post. Instead of targeting all segments, use Facebook’s Organic Post Targeting to filter the right segment and target this audience. This increases the chances of higher engagement and increases organic search.
Use Facebook Insights
This is one of the most important tools in Facebook marketing. The proprietary analytics platform provides diverse data on your content’s performance. It includes likes, visits, posts, reach and people. It allows you to gauge the performance of your content and also the demographics. Such data helps you to know your target audience, the best times to post and much more.
Facebook organic reach might be declining but it is still relevant for your business. Try these tips and always evaluate your strategies for better performance. However if you are searching for further guidance, our team is specialized in all aspects of digital marketing and will be ready to help you!