Every good company has a marketing plan. If you haven’t already thought about your 2016 digital marketing plan, time is running out.
You need to make sure your plan has a select number of features so you have all the bases covered.
Content marketing remains an integral part of digital marketing. However, it has changed in a number of ways.
Firstly, it goes without saying that every company should have a blog. It should gain between two and four updates every month. If it isn’t active, Google is going to hit you in the search rankings.
When it comes to what you put into content, bear these points in mind:
1. Longer form content ranks higher because it generally contains far more user-centric information.
2. Keywords shouldn’t be stuffed. One or two mentions are enough.
3. Detail and quality content that engages humans will win you more SEO points than actively trying to
appeal to Google’s crawler bots.
You should also think about how you’re going to branch out into multimedia. With the range and usage of mobile devices increasing, the popularity of image-based and video-based content has exploded.
It may be helpful to employ a marketing expert with a full knowledge of the new multimedia market.
Social media marketing has gained new importance in marketing, both for Google and for the people you’re directly targeting. It’s a major indicator of popularity and the quickest way to build a big, loyal following.
Your digital marketing plan should have a focus on conversions. Ignore the traffic numbers. You’re concentrating on conversions because this is how you make your money. Concentrate on driving content to your site via social media and not just to your social media channels.
Most of the content you promote should be original content you created.
The world of social media has changed in the last two years. Organic reach has collapsed and it’s now a pay-to-play environment. Set aside some time and resources to learn about social media advertising. Whilst it costs, it’s still efficient and affordable.
Optimizing for the Digital World
You need to consider two aspects for optimizing for the digital world:
To put it simply, you can’t afford not to have your website optimized for mobile devices. ‘Mobilegeddon’, as it is known, means Google will actively penalize your website in the search rankings.
Setup your goals and drill down into your results to check what’s going on with each device on each date from each target demographic. Don’t wait until the end of the business year to start studying the results. Set some time aside every fortnight or month to see what’s going on.
It’s easier than ever to prepare for the digital world. For example, most WordPress themes now automatically come with responsive design in place. All social media platforms are compatible with every mobile device available today.
If you’re unsure whether you’re optimized for the digital world, access your website on a mobile device and see what it looks like. Are the fonts the right size? Did you get rid of all horizontal scrolling? Are the buttons big enough?
Have a Flexible Digital Marketing Campaign!
We understand that planning your digital marketing campaign for the whole year can be overwhelming. The easiest way to do it is to break it down into sections. This cheat sheet should help you to cover all the bases.
Finally, make sure you review your plan throughout the year. Don’t have a plan that commits you for a long time. Companies whose strategies are flexible are more likely to have success because they can react to sudden and unexpected changes.
If you guys know more about effective digital marketing strategy for 2016, please let us know.