10 Things To Prepare Your Business For SEO
You may have heard that SEO is quite important for any business looking to rank well in the search engines and convert more customers. The fact is SEO is vital to any online success which is why businesses all over the world are looking to companies like ours to help manage their online marketing efforts, and importantly, their SEO efforts.
As a local business in Bali, before you get started with any SEO company there are a few things you need to be able to do so you don’t end up pulling your hair out.
Accept Your SEO Company As Part of Your Marketing Department
We are a team after all. Our goals are actually the same as yours – improve your online marketing, more customers, better return on your investment. By allowing us into the team it helps us to understand your goals and focus our online efforts.
Work Towards Real Online Marketing Goals
Real goals? Perhaps we should say realistic goals. Having a clear understanding of what you want to achieve helps everyone determine whether success was met, and whether it was actually realistic in the first place.
Give Up Google Analytic’s Access
Google Analytic’s…you know that thing? If you have your own Google Analytic’s account then your SEO company will need access to it. You can add them as a user with admin rights so if you ever want to get rid of them in a hurry you can just easily delete them.
Share Your Sales Data
Believe it or not, sales data will help us do our Job. It will help us to set targets, goals and also see whether we have been able to reach them. In the SEO industry we tend to be results driven so giving us the data allows us to excel.
Put Your Ego Aside – we know SEO!
This is tough one for many of you business owners. Yes, you may be used to telling everyone that you know best. Sorry, but when it comes to SEO we know best! It might be worth taking our advice.
Update Your Website
If you thought you could work with SEO and not change your website then you need to think again. SEO companies must be able to edit and update your site in order to achieve results. Fresh and up to date content succeeds!
Many business owners who don’y fully understand technology sometimes refuse to look at it, let alone accept it. Technology is with us and needs to be used….get used to it.
Blog Your Heart Out
Content is king! Writing new and interesting content will help your website rank well. I recently wrote an article on reasons to get your expert staff blogging today, read it as it is useful information.
Give Up An Email Address
For any successful SEO campaign the SEO company will need a company email address. We use that to contact other companies for link building and it shows that we have your authorisation to do so; the end result = better SEO results.
Leverage those Business & Partner Relationships
You have been in business for years and have built up a large network of companies and partners. It’s time to utilise those relationships to help you build your website and improve your rankings in the search engines.
If you are ready to commit to these ten things then your business is ready for SEO. At Island Media Management we are happy to talk you through the process of SEO. If you are based in Bali we will be happy to meet you and discuss in person about our SEO services.
Contact us today for more information.